Imad Ghorra, Sales Manager at the Ferrari Dealership in Lebanon, chats to Beirut.com in an interview taken at the MENASart Fair 2011. Ghorra introduces the 2 new cars exhibited at the fair (Ferrari California & Ferrari 458), explains how Ferrari fits perfectly in the contemporary art fair, and discusses how Beirut’s fast-paced, luxurious, and fun loving atmosphere and lifestyle mold perfectly with Ferrari’s message.
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success.