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After last yearâ€™s tremendous success, the third edition of In Shape, the health, beauty and fitness fair, took place at BIEL
Lebanon was best placed to host such an event in light of the countryâ€™s strong positioning in the fields of health and wellness. Lebanon indeed boasts a very notorious reputation for its experience and expertise in fashion, beauty, health and plastic as well as esthetic surgery, thus making the country the ideal venue for IN-Shape.
The event was set to be a meeting point for people of different backgrounds, ages and genders simply interested in health, fitness, and beauty and seeking to remain at the forefront of all new developments related to these sectors.
The primary mission was to showcase the latest trends, brands, mass market products and services, and all novelties in the well-being industry, appealing both to the general public but also to key industry players.