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Beirut, Lebanon – Australian entrepreneur John Taylor carried a business card like no other when he visited Beirut this November to attend the grand opening celebration of the newest Chocolate Graphics licensee; his business card was made of chocolate. Chocolate Graphics Lebanon, founded by Nasser Abbas and Hussein Jabara, is poised to take a giant bite out of the $4.2 billion per year consumer chocolate market in the Middle East.
The party featured a special opening ceremony presentation along with drinks and hors d’oeuvres. In addition, numerous in-store activities were given to celebrate the grand opening, including special discounts, celebrity appearances, prize drawings and free gifts with the purchase of one of the specialty chocolate gifts available in the store.