This Christmas, ABC has decided to support street children by collecting donations to help the following organizations: “Save The Children” and “Afel”. Significantly, and as part of its strategy to give back to the Lebanese community, ABC launched the “Small Bear Big Heart” campaign in an attempt to make a significant change to help improve the current state of street children.
Therefore, this Christmas will be extra special with ABC, which is constantly working on spreading joy among those who need it.
As of November 25, ABC has been promoting the “Small Bear Big Heart” campaign through the sale of customized teddy bears at both ABC Achrafieh and Dbayeh. All proceeds from the bear sales will be donated to “Save the Children” and “Afel”.
The purpose of this campaign is to raise awareness about street children needs and provide street children with an education and ensure that they undergo a natural integration process in the community.
With every bear you buy, they will direct all the funds collected from the sales to both NGOs. Lebanese designers, Sara Baydoun & Nada Talhame, will even dress their limited edition bears!
Special Formula:Drop by ABC Dbayeh Department Store at the Basement and Level 0, ABC Achrafieh Department Store at Level 0 & 2, or at ABC Achrafieh Mall at Level 2!