Facebook For Business Workshop 2012

Learn and integrate best practices to leverage Facebook for business application for your growth and profitability in the year ahead.

Facebook for Business Workshop outline:

1. Getting familiar with New Facebook

a. Facebook Overview & why Facebook Won
b. Time Line (New Facebook Layout & features – Story of your life )
c. How to Take Control of Your Facebook Privacy
d. Manage your Newsfeed, don’t let them out-flood you!
e. Deleting and Deactivating your Account
f. Download your information from Facebook
g. Searching on Facebook
h. Ticker (New feature/s)
i. Subscriber button (New feature/s)
j. Facebook place

2. Tools to check the Availability of your Username

3. Creating a Custom Link

4. The power of Facebook on the Weak Ties (people you have just meet)

5. Why Facebook does it matter for your business?

6. How to determine your Audience on Facebook

7. Using Facebook for Recruitment

8. How Develop your Social/Facebook Capital

9. Marketing before & after Social Media

10. Choosing the Right Keywords

11. Understanding Edge Rank

12. Putting New Facebook Page to work

Step 1: Set your Facebook Marketing Strategy

I. Build
II. Engage
III. Amplify

SOSTAC Online Strategy

Step 2: Build Your Page
key Page features

Step 3: Develop your posting plan:

1) Find your voice
2) Find the right rhythm
3) Schedule time for Facebook
4) Create a conversation
5) Offer a rich experience
6) Share exclusive content
7) Create your “Social Equity”
8) Dealing with negative Post
9) Develop a conversational calendar
10) Add a Facebook logo to your marketing materials

Step 4: Grow your audience

1) Start with who you know
2) Encourage visitors to like your Page
3) Partner with other brands or local organizations
4) Expand the reach of your posts
5) Promote your Page
6) Add a Facebook logo
7) Install the Facebook comments plug
8) Update your business page from your mobile
9) Get people to join your page via SMS
10) Connect your page to twitter
11) Link to your Page as a place of Employment
12) Link to your facebook from your LinkedIn Profile
13) Use Hootesuite to manage your page
14) Buy Them

Step 5: Driving Traffic from Facebook to Your Website

Step 6: Measure & refine

a- Dressing up your Facebook Account/Page with applications:

IV. Finding an Add
V. Adding an app
VI. Deleting an app
VII. Managing an app
VIII. Ten Must have Facebook Application

b- Tracking your results on Facebook
I. What aspects to track?
II. Facebook insights
III. Other tracking resources

c- You Third-Party Tracking Tools

13. Facing Facebook Group :

I. Why to start a facebook group?
II. How to set up a group
III. What group picture to use?
IV. Manage spammers
V. Following up after an event

14. Hosting Facebook Event :

I. What is a facebook event?
II. How to create using your personal profile, your group or your facebook page?
III. Optimize your event settings

15. Strategies for advertising Success:

1. Setting your Facebook Campaign Plan
– Goals
– Ad Campaign Plan
– Targeting
– Budget
– Tracking
2. Exploring a Facebook ad
– CPC & CPM
– Plain ads
– Sponsored Stories Types

16. The Future of Facebook

Training Speech Language: Arabic
Training Materials: English

Special Feature:$ 385