KFC and the Amazing Spider-man Promotion Take Lebanon by Storm

Beirut, April 2012: KFC has officially launched their Amazing Spider-man promotion, taking Lebanon by storm with both in-store tantalizing offers as well as on-ground activations.
The promotion running through the month of May offers every individual purchasing an economy meal from KFC the chance to enter a draw and win a trip for two to New York City. The all-expenses-paid trip will provide the lucky winner with the ultimate Spiderman experience, through tours of New York City as well as meet-and-greets with the people behind the latest Spider-man movie, The Amazing Spider-Man.
To create buzz for the promotion, KFC has organized a series of flash mobs throughout Lebanon where crowds were able to witness Spider-man saving the day first hand. The target of the villains was KFC’s delicious chicken bucket and Spiderman’s only objective was to return it to its rightful owners.
The battle between Spider-man and the villains took place in the form of a street dance battles, catching the attention of large crowds at major locations around the country including Beirut’s corniche, Hamra and Dbayeh’s Seafront. The mass cheered on in excitement as Spider-man won the battle and victoriously enjoyed the KFC bucket with its rightful owners.
This promotion falls in line with KFC’s marketing plan, with a continuous effort to provide their customers with the utmost quality and service.