Making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics is what Lush is all about. They believe in buying ingredients only from companies that do not conduct or commission tests on animals and in testing their products on humans. They invent their own products and fragrances, they make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made. They believe in happy people making happy soap, putting their faces on their products and making their mums proud. They believe in long candlelit baths, sharing showers, massage, filling the world with perfume and the right to make mistakes, lose everything and start again.