Design the New Business

As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. Explore how design is shaping the new business. Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today. The short documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow’s challenges This film is a Zilver Innovation initiative, and was created by 6 students from the Master in Strategic Product Design at the TU Delft in The Netherlands. You don’t have to be a designer to watch this movie. In fact this movie is best for entfapreuneurs, businesspeople and startups. This newly released documentary features interviews from Volkswagen, Oce Alexander Osterwalder, Phihps, Engine Service Des,gm, Design Thinkers, Claro Partners, IN10, Frido Smulders, Ralf Beuker, Jan Buijs, and more.