Seminars & Lectures

Talk: Imagination Studio with Joanna Choukeir

Friday, Jun 29, 2012
4:00pm -> 8:00pm
Beirut Design Week 2012

AltCity Media

In Lebanon, young people like Charbel from Besharreh and Sahar from Sour are very unlikely to meet, study together, work together, live in the same neighbourhood, become friends, or even fall in love. No longer even is it considered that this segregation between social groups is unnatural, unusual or an issue that needs to be resolved. But in a country that only takes a five-hour drive to cross from North to South, and with a tiny population of four-million and a wide diversity of at least eighteen religious sects, what justifies not meeting and interacting with someone from another social group? The answer is Lebanon’s social, political, sectarian and geographic rigidity. Evidence suggests that countries that proactively work towards social integration and cohesion among their various social groups, are more likely to improve their social and economic development.

This is where Imagination Studio comes in. Imagination Studio is a design method which takes a proactive step towards social integration through co-creation and interdisciplinarity. Imagination Studio is a space supporting Lebanese youth from different regions, across different disciplines, and through different networks, to put their heads together and imagine the unimaginable for a more integrated, less divided Lebanon. Using collective experience, expertise, creativity and lateral thinking, Imaginers’ conceptual ideas are transformed into informed and actionable social interventions. These are interventions that help people like Charbel from Bsharreh and Sahar from Sour meet one day, study together, work together, live in the same neighbourhood, become friends and event fall in love! Imagination Studio aims for more young people engaging with others outside their social group at school, university, work, home and in the community. The Imagination Studio community is a group of 30 young Imaginers aged 18 to 30, who have creative, social, political, activist, entrepreneurial or journalism backgrounds and interests. The 30 bright and enthusiastic Imaginers have distributed themselves into five teams, with each team focusing on one evidence-based barrier to social integration in Lebanon: sect and marriage, politics and friendship, regions and mobility, language and prejudice, and media and influence.