Designpreneurs with Mirada Madrid

Bringing added value to the business world, design and designers are changing the landscape and breaking all the rules. Building on multi-disciplinary collaboration, Joumana and Riccardo will facilitate this strategy workshop, combining a series of tools such as the design process, design brief and billing schemes, helping you shed light on your blindspots. Use yourself as a case study and prototype new solutions to shape your idea with clarity, reduce risk and stay authentic to your brand value.

Mirada Madrid is a design management consultancy working between Madrid and Beirut. Bridging the gap between design and business through training and consulting, they engage people to undertake design led solutions within their companies. Created by Joumana Mattar and Riccardo Musolesi, they work through intensive hands-on workshops, to reach a customized process that combines design, user needs, and market demands, helping companies change their perspectives.

Who Should Attend? Designers looking to open their own business as well as entrepreneurs looking to differentiate themselves using design. No. of participants: 20. Duration: 4hours. Price: $50