Design Research Workshop

With Pia Crechsel and Bianca Bender.

Design research as part of the creative process goes far beyond market research. This user-centered approach combines methodology from various disciplines in order to understand users needs, embrace cultural characteristics, identify fringe groups, foresee trends and explore alternative futures. The goal in this workshop is to provide you and your business with a tool set of creative research and ideation methodology. You will learn to develop, learn and test design research and design thinking tools together in an interactive, action driven round. This is what they call design research.

Pia Drechsel and Bianca Bender, both unconventional thinkers and passionate about design research collaborate as the Design Research Company since 2010 in Cologne, Germany. Experienced in different national and international design projects, they focus on the development of tools and methods to deep dive into consumer worlds. In order to find latent needs, the company analyzes and visualizes different life circumstances and consequently builds up new and innovative ideas based on real insights.

There is a participant limit of 20. Price: $25