Seminars & Lectures

Beirut Public Relations Forum

Thursday, Jun 21, 2012
8:30am -> 6:00pm
Friday, Jun 22, 2012
8:30am -> 1:00pm
Gefinor Rotana Hotel

The Beirut Public Relations Forum (BPRF) is an exciting initiative from TRACCS that aims to promote an indigenous public relations industry in the region.

In its third year, the Forum brings together professionals from a range of industries to engage in current PR issues. This year’s theme, ‘Invest in your Voice’, encourages businesses to reflect on the critical value of public relations to their operations. It also asks participants to contemplate ways they can contribute to developing the emerging Lebanese PR industry. The discussions will keep an eye to equipping the next generation of PR practitioners with world-class skills. This year’s forum will be held under the patronage of the Minister of Information, H.E. Mr.Walid Daouk. The agenda, discussed in both English and Arabic, will address key strategic issues concerning the practice of public relations in three major sectors in Lebanon: banking and finance; design and fashion; and tourism and hospitality.