Founded in late 2006 as one small store in New Orleans in an area that flooded during hurricane Katrina, Naked Pizza (originally named World’s Healthiest Pizza) was launched as an ambitious business model that seeks to change the nutritional profile of fast food. By way of example, Naked Pizza is demonstrating that pizza does not have to be part of the problem in our global epidemic of obesity and chronic disease, but in fact can be part of the solution.
The team at Naked Pizza believes enough is enough: it’s time the forty four billion dollar global delivery pizza industry rolled up its sleeves and repositioned pizza in the way people want to eat. More than ever, consumers want healthy alternatives. They see the nutrition and health wave sweeping the world as an opportunity for their industry — something they call PIZZA 2.0. Those in the pizza industry who do not adapt and evolve with healthier choices will soon be left behind – as they should.
