It’s an unbelievably hot summer and fashion gets rewarding as high-street major Splash is all set to woo its customers with an exclusive promotion, ‘Fashion served Hot’. On offer are an exciting collection of branded and Splash designer mugs available in 31 styles of contemporary designs and funky shapes. Designed for our fashion savvy audience, the assortment is made available on a minimum purchase of 75.000 LBP at Splash (Centrepoint, CITYMALL) and Splash Verdun.

Reflecting the many persona and drawing inspiration from Splash’s international brand portfolio, consumers can each take home a part of their favorite brands like UMM, ELLE, Barbie, Lee Cooper and Smiley that come in various designs. Each of the mugs manages to grab eyeballs while prompting shoppers to add interesting elements in the form of mugs to their office desks or kitchen tabletops. Keeping in sync with the uni-brand image of Splash, on offer are a gamut of designer mugs which come with cool emoticons suited for various moods, love and peace for when you want to make up for the little tiff you just had. Ceramic flasks with lids are your perfect morning partners for the drive to work while espresso and cafe latte designs are a perfect excuse to change your old mugs. A yummy addition to the portfolio are neon color sets which are in sync with the season’s favorite colors while the Zebra print manages to satisfy the animal instinct.

Speaking about the annual promotion concept Raza Beig, CEO Splash & ICONIC, said, “At Splash our aim is to build a long-lasting relationship with consumers and the annual promotion is a key initiative which is our way of thanking them for their continued love and support towards the brand. As a fashion retailer we always strive to make our promotion a value-add for our customers and offer them a variety to choose from, where each is a must-have. With 'Fashion served Hot', consumers can each take home a part of their favorite brands along with Splash designer sets. ”

Each of the 31 styles is available in sets or as separates, keeping in mind the usage and style.

'Fashion served Hot' mugs will be on offer at all Splash stores, starting 8th August, 2012 in Lebanon. So, get ready to fall in love with fashion all over again and grab each piece from the collection.


About Splash:
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 150 stores and 50 brand stores across 11 countries. With an eye for the latest global trends and reflecting an everyday attitude, Splash’s ‘Fashion 365’ binds together a collection that creates a definite style statement.

Scaling new heights, Splash has taken a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores. Offering and creating a unique shopping environment, this concept will give customers the ease of browsing through various collections, all under the brand name Splash but divided into categories like Splash Youth, Splash Woman, Splash Accessories, Splash Smart, Splash DNM and so forth. Alongside, Splash will also house a gamut of international brands under its portfolio like Lee Cooper, UMM, and ELLE among others.

As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.

Splash has received several significant industry accolades that include being awarded the recent that include being awarded the “Superbrand” status 2012 which is thrice in a row for the brand. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.

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