The question today is no longer if a company should use online marketing, but rather how to measure company’s ROI? How to establish a digital marketing strategy and how to integrate social, mobile and web marketing with traditional marketing are also questions of the hour.
The answer to these questions amongst others is to be provided at the DGTL#U - Beirut.
The conference will also discuss means for corporations in the region to adapt and take full advantage of these transformational changes in communication tools and marketing techniques, for a perplexing fact remains that although the Middle East is currently the fastest growing region in the world in terms of new internet users, on the business level, regional companies lag behind in their presence as well as usage of digital media as marketing tools.
This event will bring together digital marketing experts from around the globe to present case studies, best practices and future trends. The first of its kind in Lebanon, the conference will gather leading marketing, communication, and advertising specialists, and thus provide an ideal platform to network and learn latest developments in the social media marketing field.
Addresses and Contacts
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Mövenpick Hotel & Resort Beirut General de Gaulle Ave Raoucheh Tel.: +9611869666
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