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Lojine Kamel

Touch A New World…With Better Phones

Proving that the Lebanese can actually create pretty awesome commercials, Touch (formerly known as MTC touch) has created a minute long masterpiece.

Based off of (I think) Wes Anderson’s The Life Aquatic with Steve Zissou, which you can watch -and it’s definitely worth the 1.36 minutes – below, the commercial features a camera panning a series of connected sets, with Mashrou Leila’s front-man, Hamed Sinno, crooning in the background.



A fabulous set of lyrics (in Arabic) combined with excellent cinematography and a really nice melody, if I didn’t already use Touch this commercial might actually make me think of switching. Especially if Hamed Sinno starts singing during call waiting.

Nice job Touch. Nice job.