According to the Big Won 2012 Rankings and reported by zawya.com, Leo Burnett Beirut has been named the 6th "most creative" agency in the world.
Ranking in the top 10 is no small feat, as Leo Burnett's MENA CCO, Bechara Mouzannar, explains. “It may be hard to believe that a Lebanese agency could ever become the 6th most creative agency in the world. Yet the creativity of Leo Burnett Beirut has been recognized throughout the years as one of the best in the region." As if Leo Burnett could get any more prestigious, Mouzannar was ranked the 4th best CCO in the world in the Big Won 2012 rankings.
Though they scored 6th place overall, Leo Burnett Beirut ranked 1st as both the most creative agency in PR and the most creative agency in Media, scores of which are notable accomplishments in any business field.
A momentous occurrence in the MENA business field, Leo Burnett Beirut's ranking is a testament to the changing dynamic of the Arab business world. Many young graduates are choosing to remain in their home countries and pursue careers locally, a slowly increasing trend that will hopefully mark an economic boost in coming years.
(Photo via back2black.org)