A Lebanese luxury store that knows a whole lot about love... and, err, other things, Aishti's new Valentine's campaign is a spot on tribute to what Valentine's really, truly stands for.

It's that one day a year when sex is basically guaranteed—except this time around, you've got to dress up for it. So why not just speed up the process and forgo forced pleasantries and overrated dinners? You know you want to take a leaf out of Aishti's book.

And anyways, we all know what the heart really wants.

*Cough* love *cough*

Aishti's Valentine's Day Panties

(Photo via Rita Kamel)



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