BLF and Mashrou' Leila
BLF sponsored Mashrou' Leila from their very beginnings, wholeheartedly believing in their music from Day 1.
Fast forward several years down the line and the band is internationally renowned, has a huge Lebanese fan base and has a kick-ass album to their name. Now that's what I call a good investment.
The Client Comes First
Head of PR at Communications Division Carla Jreidini—who, by the way, is just lovely—spoke with Beirut.com about the evening, emphasizing that BLF is, above all, "a partner for your ambition."
"We want to be closer to our clients and give show them the face behind BLF's name," remarked Jreidini, "We're always here to answer any of their questions."
Mashrou' Leila rocked the evening with their smooth renditions of their all-original set, leaving the audience enraptured and enthused and totally in love with the super hot violin player on the left.
Not to be upstaged, Hamed Sinno's crazy vocals were almost as good as his dance moves, leaving the entire hall laughing and head bopping along in time with his hip thrusts. And oh man, I'd watch the whole thing again just for those hip thrusts.
Why Music Hall?
Known for hosting prestigious concerts and awards ceremonies, Music Hall is basically
the best place in Lebanon for music related ceremonies.
A red room lit by a dull yellow din, it's where you'd imagine Russian business men rendezvousing. Now combine all that with brilliant acoustics, a kick-ass stage, and the best set-lights in the city and you've got yourself a top-notch venue for all the greatest parties.
Ever appreciative, BLF enthused about the awesomeness that is Music Hall; in fact, they've been here countless times before in the seven years they were partners with Liban Jazz.
With BLF's slogans everywhere, the message of the evening was very clear: "Ambition Rocks."
And in an audience full of 20-somethings and teenagers, ambition really is the best thing you can promote. BLF merely did it with an approachable spin—and FYI, Hamed Sinno is uber approachable—catering to their clients in a way that only a smart and socially aware bank could do.
Maximum kudos to BLF for being awesome. I'm totally considering switching banks.
On Wednesday, March 6, Banque Libano-Française hosted a private concert at Music Hall for 500 of their younger clients.
Featuring wildly popular Arab-Indie band Mashrou' Leila, the evening kicked off at 8:30 p.m, with each of the guests receiving a complementary drink at Music Hall's epic bar.
With the slogan "Talent Without Ambition Is Like A Concert Without Music", BLF made the evening a tribute to both their prodigy band and their honored clients, culminating in an upbeat night that had everyone on their feet dancing.