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What A Wrong Way To Launch A Product!

Regardless of the technicalities and the final output, regardless if the commercial is a copy of Cloudy with a Chance of Meatballs or not as Patrick Chemali discussed in his blog post There is an important aspect of this particular product launch that is conceptually a huge mistake.The TVC, which you can see here, shows a machine with some...

Jun 5, 2014, 3:31 PM
A Reflection Of Culture

That's what advertising in any society is. A simple mirror of it's people's culture. Look around, when a society's in a booming, culturally advanced atmosphere, the advertisements become smarter and more relevant to the thought processes of the people. You notice less \"offers\" and more witty concepts and ideas.On another hand as well, notice how ...

Apr 22, 2014, 10:39 AM
The Anti-Leadership

Merriam-Webster's Online Dictionary defines micromanagement as \"manage[ment] especially with excessive control or attention on details\". Wikipedia adds: The notion of micromanagement can be extended to any social context where one person takes a bully approach, in the level of control and influence over the members of a group. Often, this...

Apr 3, 2014, 12:39 PM


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