‘Undressd’ Solo Exhibition By Boo at Artlab

If you wish to recognize a nation, its ideals, how it lives, what it consumes and what it talks about, its fancies and its aversions, its wit and its dullness, you only need to observe its advertising campaigns.

Advertising guru David Ogilvy once said: “Advertising reflects the mores of society, but it does not influence them.” What if, for once, advertising had to truly reflect human behavior?

‘Undressed’ is a compilation of large ballpoint drawings, films and sounds, reflecting the real mores of social beings, with the intent to influence them.