Creative Workshop: Naming and Branding Your Startup

What should I name my startup? It sounds like a simple task, but those who have tried it know how challenging it can be. This workshop will teach you some interesting tips, tricks and techniques when it comes to choosing a name for your startup or business.

The workshop will cover the following:
– Why it’s important to pick a distinct name.
– Why it’s important to have a strong brand name and what makes one.
– Seven important things to look out for / things you need for a good brand name.
– How to start, brainstorming techniques, and useful tools you can use.
– What happens when you do it wrong.
– Going beyond the name: the logo and branding.

About the presenter:
Karim Muhtar is an entrepreneur and freelance creative. He has founded and cofounded several startups. He is currently founder and creative consultant at Productra, a product think tank that offers product development and creative consulting services. Learn more about Productra on www.productra.com

Free Entrance