Workshops and Classes

FADE IN: Copywriting: The Business of Storytelling

Wednesdays [From Jul 8, 2015 until Jul 29, 2015]
5:30pm -> 7:00pm
FADE IN:

Aren’t you sick of the same old “market-y” language or over-used concepts? What about the corporate and informal tone of company emails? Set yourself apart by changing the way you look at copywriting and approach the craft from a story-telling point of view. Engage your creativity and you’ll find yourself telling stories in no time.

Effective storytelling technique is very powerful in business and copywriting. In this class, students will learn creative-centered techniques for effective storytelling and will be able to translate those tools into their website writing, company profile, newsletter or brochure , slogans, facebook posts (briefly as part of overall curriculum) and internal communications including emails and presentations.

Students need to come with one company in mind – either the company they work for, or, a company they have opened or will open.

This class will be taught by creative writer, founder, and copywriter Nadia Tabbara.

Goals of the class:
– It’s not just what is said, it’s how it’s said
– Defying writer’s block and writing anyway
– Research technique not copying others
– Brainstorming and asking the right questions
– What do you do with crappy feedback?

July 8
– The right questions to ask when you’re writing
– What does it mean to tell a story through your company?
– Story within in the story
– Sounds and tone of writing
– Research

July 15
– Company profile: mission, vision, who we are
– Writing technique to actually write.
– Feedback: how to get the effective kind

July 22
– internal communications
– emails, presentations and pitches

July 29 (subject to change to July 29)
– The less words, the more difficult:
– Facebook posts
– Slogans
– Brochures or events
– Getting a job or making your own job

Classes will be taught primarily in English, however, the trainer speaks Arabic.

Cost
$150 total
Advanced payment required to hold your spot.

Click here to register.

For more information
01.742.582