By day, he is the marketing event coordinator at Beit Misk; and in his free time, he manages to school Lebanese people on everything from wedding etiquette to kale and quinoa. Issam Merheb is a character, which should be no surprise to anyone who knows his star-studded lineage.

Issam, affectionately known as SiMi, is the son of popular dabkeh dancer, choreographer, and houwwara singer Alain Merheb and dancer/choreographer Nay Lahoud. It’s no wonder Issam has a theatrical flair, it runs in the family.

Recently, he has taken it upon himself to school us on different matters in short videos he calls velfies (video-selfies.)

One of his first videos took a shot at the new traffic law, describing how stringent the law is all the while using his cell phone in the car.

Velfie - Anoun Seir el Jdid

Anouuuuuuuun seir Jdiiiiiid part II

Posted by SiMi A Merheb on Tuesday, April 28, 2015

Another one of his videos hilariously summed up the Lebanese obsession with yoga and all things holistic, and put all those yogis in their place.

Velfie - YogaYogi "ash2o"

Posted by SiMi A Merheb on Thursday, May 14, 2015

One of his newest videos went viral when he managed to say what we were all thinking about the growing trend of destination weddings.

Velfie - THE Weddings P.s: dont take it personal guys w mabroooooouuuuk salaf

Posted by SiMi A Merheb on Wednesday, July 1, 2015



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