Public Relations Strategies Workshop with The Agenda Beirut

This course aims to equip participants with introductory level public relations. It will provide a solid foundation to all aspects of public relations from strategy and planning through to implementation and measurement of a campaign.

Participants will look at the fundamental components of public relations – definitions, image, reputation, and types of public relations. Participants will actively look at the planning and execution of public relations strategies. Participants will also learn how to respond to a client or manager’s brief as well as covering analysis of PR campaigns and how to measure and report on PR campaigns as well as meet super important PR reps from different industries.

Participants will look at what makes the news, how to attract media attention, launches and special events and target audience analysis. Work in media release writing basics, media list building, database management and media release distribution will also be included. The workshop will also look at specific distribution techniques to target media, including the use of social media and key words. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.

Cost
$600

Workshop Dates
Five Thursdays as of October 8

For more information
70.928.926