Starting a Business

The Starting a Business Workshop is specifically designed to empower individuals who want to start
a small to medium-sized business or who are already operating one in Lebanon. Successful business ownership requires not only choosing the right type of business but an understanding of legal
requirements, accounting, management, and marketing. A business plan pulls all these components
together.

The workshop includes facilitator-led instruction, small group work, on-line learning, and an individual project. Group exercises, case studies, discussion forums, on-line materials, and rich media resources will help you apply knowledge to real-life situations.

Expected Outcomes:
– Evaluate business potential.
– Prepare a business plan.
– Determine the information and communication technologies needed.
– Decide on a business organization structure.
– Identify the appropriate licenses and permits needed.
– Determine the type of insurance needed.
– Select a business location and negotiate its lease.
– Manage business accounting activities and track cash flow.
– Finance the venture by acquiring start-up capital.
– Set up an E-Commerce site to sell online.
– Buy an existing business or franchise.
– Recruit, hire, train, manage, and motivate employees.
– Develop a marketing plan and put it into action.
– Use the Internet for online marketing.
– Manage purchasing and inventory control.
– Prepare for opening the business.
– Expand the business and handle problems.
– Conduct trade outside Lebanon.

Special Formula:This workshop is designed for entrepreneurs who are thinking about starting a small to medium-sized business or who are already operating one in Lebanon.

Special Feature:$600