You might have guessed by now, is alternative in every respect. is owned by Digital Ape Media and is based in the Middle East for people in the Middle East. They are a group of very passionate music, photography and film fans that believe that there is something better ‘out there’. This is it.

They like to do what others don’t. They like to not follow too many trends (well, until Velcro sneakers are back in). They do need to tell you that is funded by advertising, but you understand a beast like this doesn't pay for itself.

One thing they do take seriously is their responsibility to society. Some big corporations call it ‘corporate social responsibility’. just calls it ‘respect’.

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Way-Back Machine 25 photos

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