Dar El Akhdar was born in a country where fellow citizens have been forever engaging in a schizophrenic relationship of fraternity and fratricide.

He comes from a family where religion was neither vocally upheld nor diligently practiced. Right after high school, he sought to understand his Muslim religious heritage out of personal curiosity.

This led to the discovery of more than a set of moral principles and ethical obligations…

Professional development is simultaneously taking place alongside spiritual development.

After a scientific baccalaureate and a sophomore university year in biology, a B.A. in Political Studies was ultimately earned. The worlds of advertising, communication and branding then found him - and he's been working in/around them ever since.

This blog will attempt to convey to you how these disciplines and industries affect our psyches and livelihoods alike.

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