Pepsi’s Latest Campaign Brings Extra Fizz to Local Spots

If you’ve been driving around Beirut lately, Pepsi has probably crossed your path at least once. The latest Pepsi Zero Extra Fizz campaign is all over the city, from billboards and bridge screens to restaurants that are now carrying a little “deserve the fizz” sticker of their own.

But beyond the billboards and digital campaign, Pepsi is taking the Extra Fizz message into restaurants across Lebanon, bringing influencers and local food spots together through a social movement built around finding the meals that truly “deserve the fizz.”

About the Campaign

The street campaign is pretty hard to miss. There are the usual oversized Pepsi billboards, along with digital screens and even a few 3D placements that make the bottle look like it’s breaking out of the billboard. Then there’s the restaurant side of the campaign, which takes the fizz into local spots around Lebanon and gives the restaurants themselves a little spotlight along the way.

Through collaborations with beloved influencers and local guides, Pepsi is encouraging people to explore local restaurants and eateries across the country, putting the spotlight on the places and dishes that pair perfectly with Pepsi Zero Extra Fizz.

It actually started last year with Pepsi’s musical, catchy ads built around the extra fizz message, and now it’s making its way further into the local scene. The latest phase goes beyond simply promoting the drink, turning the campaign into a way to discover local food spots and share them with wider audiences. We’re sure you’ve seen this ad by now (and lowkey know all the words):

The Seal of Approval

Over on Instagram, @pepsilebanon has been featuring Lebanese restaurants and the food they’re serving alongside Pepsi Zero Extra Fizz. As part of the campaign’s wider social movement, Pepsi has also teamed up with key influencers to visit restaurants and eateries across Lebanon, putting their favorite food pairings in front of new audiences.

The idea is basically to find the meals that, in Pepsi’s words, “deserve the fizz.”

The restaurants that make the cut get a physical sticker to put up at their spot. That gives the campaign an offline presence too, while giving local businesses another way to be discovered by customers. So if you’re grabbing lunch or dinner somewhere and suddenly notice a Pepsi sticker on the window, counter, or somewhere around the menu, that’s what it’s about.

It’s a small thing, but it makes the campaign feel less like something you only see while stuck in traffic and more like something you can actually spot while going about your day. By bringing influencers, food lovers, and local businesses into the same conversation, the campaign creates a ripple effect that extends beyond the Pepsi pairing itself. Restaurants get a moment in the spotlight, while audiences get new places and dishes to add to their food lists. Since Pepsi has been such a familiar part of our daily routines for years, it makes sense that this campaign would find its way into the places where we already eat, hang out, and spend time. And that’s probably what makes it stick.

Between the giant Pepsi billboards around Beirut and the little stickers turning up inside restaurants, Pepsi Zero Extra Fizz is taking over a few more corners of the city. And with influencers exploring local eateries across the country, the campaign is turning the idea of “deserving the fizz” into a way to discover the restaurants, dishes, and food pairings worth checking out. We’re mostly curious to see which Lebanese food spots end up getting the official fizz sticker.

Have you spotted any seals around the city? Let us know! We’d love to know which places got the seal of approval so we can go try them out ourselves.

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