OLX Reclaims Its Name: 87% of Lebanese Voters Choose OLX Over Dubizzle

In a playful and unconventional move, OLX Lebanon launched a month-long campaign that handed over one of the most defining parts of its identity, its name, to the people who use it every day.

After years of public confusion and debate around the OLX/Dubizzle rebrands, the company decided to do something different, which is listen and let the public decide.

Starting June 26, OLX invited users across Lebanon to vote on the platform’s official name. The digital campaign sparked a national conversation and featured some of Lebanon’s most recognizable comedians, including John Achkar, Peterwenmaken, Ohmyjad, Gstrings, Patrick Daoud, Farix, Amal Taleb, Basit Nation, Ali Ettihad, Kimo Wazen, and Fouad Yammine, who used humor to highlight the name switch-ups and encouraged their followers to vote through Instagram polls.

More than 100,000 votes were cast, with a clear result: 87% wanted OLX.

“This campaign proved that people care deeply about brands that are part of their everyday lives. By handing over control, we built something stronger than a logo, we built trust”, commented Maria Nehme, General Manager of OLX Lebanon. “OLX is more than just a household name. It’s a platform that connects communities, powers local economies, and reflects what matters to our users. We’re proud to continue growing under the name chosen by the people: OLX”.

Instead of following a typical behind-the-scenes rebranding process, OLX chose to open things up. The result was a campaign that tapped into nostalgia, humor, and loyalty, not just to a name, but to a brand that feels familiar and local.

Senior Marketing Manager, Aline Feghali, added: “From the beginning, this campaign was rooted in listening. Instead of guessing what people want, we asked and thousands answered. The campaign brought humor, nostalgia, and real connection to the forefront. In the end, OLX won not just in votes, but in relevance and resonance with our community”.

Alongside the return to its original name, OLX Lebanon also rolled out new platform features. This includes verified accounts for safer transactions, a smoother user experience, and exclusive offers for both buyers and sellers. The app remains free and continues to lead the classifieds market in Lebanon, spanning 13 categories.

In the end, OLX is back because people asked for it.

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