Crocs x McDonald’s Campaign Drowns Out Boycott Calls in Lebanon

McDonald’s recently dropped a collaboration with Crocs in Lebanon, swapping out Happy Meal toys for collectible mini clogs stamped in McDonald’s colors and logos.

The campaign exploded online. While some applauded the “genius” collaboration, many criticized consumers for ignoring boycott calls over a corporate gimmick.

Global Boycott Campaign Against McDonald’s

According to the Boycott, Divestment, and Sanctions (BDS) movement, McDonald’s lost $7 billion in revenue earlier this year due to global boycott efforts.

Though many people in Lebanon have participated in the mass boycott of brands complicit in the Palestinian genocide, the recent Crocs x McDonald’s campaign shows how quickly political accountability can be sidelined.

Unfortunately, not everyone takes boycott efforts seriously, or they choose to ignore them altogether despite there being several local alternatives. For some, it’s easier to get caught up in trends, viral campaigns, or the lure of collectibles than to consider the real-world consequences of their spending.

Viral Trends Amidst War

The clog obsession might as well be as bad as the Labubu craze. Suddenly, a mini croc is something everybody has to have.

The speed at which trends come and go, from Alo to matcha, Labubus, and even mini Crocs—shows how consumerism everywhere has become entirely trend-driven.

The need to participate in viral trends needs to be studied, especially given the moral implications of hopping on these trends, whether it be mass consumerist behavior or funding genocides.

How did you feel about the Crocs x McDonald’s campaign?

If you’re looking for local alternatives to McDonald’s, you can check out Meat Way and WeMac, along with these 25+ local alternatives. We also have a #Burger section on our website for more options.

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