Social Business and PR 2.0 – Can brands become media?

The importance of e-reputation
Social Media Monitoring, what is it?

How to educate clients about the importance of joining the conversation and how to engage with customers efficiently on SM?

The rise of new opinion leaders and engaging influencers.
The other side of SM , Blogger’s / SM Enthusiast / Brand Fan’s point of view and how they want to interact with brands

Special Formula:– Assaad Thebian
Social Media Coordinator, TAKREEM – Olive Branch at Beirutiyat.

– Racha Semaan
Bayt.com

– Jo Chemali
General Manager – PR Division
Leo Burnett

– Karine Jazra
Consultant in Corporate Communication and e-influence
i&E group

– Lucas Lamah
Managing Partner, Beiruting.com