Blog
Beirut.com

Phoenicia Hotel Pushes Limits To Another Level With “Transitions” Film

Remember that iconic Valentine’s Day campaign by Phoenicia Hotel Beirut?



#DefineLove, directed by Elie Fahed, was one of the most moving, inspirational, and creative advertisements we’ve seen in a while, up until Phoenicia’s latest campaign that is.

It’s true, Phoenicia Hotel Beirut has WOW-ed us yet again with another well-thought and well-implemented campaign, directed by Charbel Boueiz.

Starring Yousra Mohsen and Anthony Nakhle, Transitions celebrates aspiring artists in a non-restrictive environment that is equally distinctive, timeless, and experiential.


The film captures the rhythmic transitions that the hotel guests experience once they enter Phoenicia Hotel. From timid and reserved to upbeat and fiery, the performers captivate their audience (us) in a storm of undeniable energy.


By transcending their own barriers within the hotel walls, the dancers had us dancing along and breaking free from our own limits. The 60-second sequence was radiating an insurmountable amount of energy and passion for life that we couldn’t help but reciprocate while we watched Yousra and Anthony dancing in the waterfall.


Despite being 58 years old, the traditional hotel lives on with a young soul and a vibrant presence that will satisfy even the wildest of hearts.


Watch the film and let us know what you think!