Lebanese-born and science-backed skincare brand Antati is expanding its footprint across Lebanon as it inaugurates two new stores.
The brand, founded by biomedical engineer Toufic Braidi, combines traditional Arab skincare practices with modern scientific research. More importantly, Antati raises broader questions about an industry that has long centered Western beauty standards rather than accounting for the different skin needs of people across regions and backgrounds. Braidi created the brand after noticing a gap in skincare formulations that account for the specific needs of Arab skin.
1. The opening of the new laboratory and boutique in Aley
Antati is investing in its future in Lebanon with a new 1,000-square-meter laboratory and boutique in Aley. This marks a significant step for the Lebanese-born skincare brand, expanding its scientific and manufacturing capabilities while allowing it to continue developing and producing its products locally.
2. The grand opening of the new Antati store in Zahle
Antati is also opening a new store in Zahle on October 13, 2026, marking another step in the brand’s expansion across Lebanon. The grand opening will feature drinks, bites, product surprises, and consultations with founder Toufic Braidi.
The first 30 people in line will receive goodie bags worth $150, including unreleased products, while another 20 guests can receive a complimentary AI skin analysis, valued at around $100, followed by a personal consultation with Braidi. The event runs from 5 PM to 7 PM, with the queue starting at 4 PM.
With its new Aley laboratory and boutique and its expansion into Zahle, Antati is continuing to build its future in Lebanon. For more information, make sure to check out their Instagram and website! Maybe their next store will open near you.
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