Fundraisers

ABC Breast Cancer Campaign

Name: ABC Breast Cancer Campaign
Start: 2011-10-15T10:00:00+00:00
End: 2011-10-31T22:00:00+00:00
Location: ABC Mall

From Oct 15 to Oct 31, 2011
10:00am -> 10:00pm
ABC Mall

ABC, in collaboration with May Jallad Foundation and Fair Face and in partnership with Hoffmann- La Roche, has launched the “Find it. Treat it. Together Prevent It.” breast cancer campaign. This campaign aims at increasing awareness on breast cancer early detection and raising funds to be allocated for mammography as well as for the treatment of women suffering from breast cancer.

The fundraising will be done through the following activities taking place in ABC Department Stores Achrafieh and Dbayeh: 2% of the sales of selected brands will be donated to the NGOs as well as all the proceeds of pink items displayed inside ABC pink corner.

ABC visitors will also have the chance to visit the dedicated information kiosk, where specialists will provide them with extensive information about breast cancer’s early detection and screening, signs and symptoms, risk factors, treatment and statistics.