Seminars & Lectures

Social Media Evolution and Advertising

Wednesday, Sep 21, 2011
10:00am -> 11:30am
Social Media Week - 2011 - Beirut

AltCity Media

How did advertising change and become similar to a simple update on Facebook?

How to get most of your business from Facebook.

The future of advertising: does the popularity of SM mean the end of offline Advertising?

How to merge offline with online (Advantages of online Advertising).

Before and After: How did ad agencies manage campaigns 5 years ago V/s. today?

Traditional media V/s social media, the engagement concepts.

How to educate clients about the importance of SM.

How to engage with customers efficiently on SM.

Community Management, what is it?

Social Media Monitoring, what is it?

The importance of e-reputation.

Special Formula:Speaker:
– Walid Madi
Group Account Director
Impact BBDO

– Karine Jazra
Consultant in Corporate Communication and e-influence
Groupe i&e

– Patrick Attalah
Managing Director 90:10 France & Italy CEO 90:10 Group Middle East
90:10 Group Middle East

– Samer Shoueiry
Digital Director
Leo Burnett

– Rasha Rteil
Digital Strategist & Manager
Mindshare

– Marc Dfouni
Managing Partner
Eastline Marketing