After last year’s sold out event, Ideaz Factory brings the 2nd edition of the Digital Marketing Roadshow with Mike Berry. This show is a presentation of the best recent ‘real-world’ digital marketing case studies. It covers all areas of internet marketing, including email marketing, social media marketing, search and online display advertising. All case studies are covered in depth, with examples of creative work, video interviews with clients and their agencies. The show is a lively, inspiring and analytical. No superficial approach of the typical conference speaker. More than 15 digital marketing case studies from UK, USA, Sweden, France, Holland will be covered in detailed and analytical way.<\/p>\n
Agenda:<\/p>\n
09.45 \u2013 10.00 Registration and Coffee
10.00 \u2013 10.30 Introduction<\/p>\n
10.30 \u2013 12.00 Part 1:
Integrated Digital Campaigns:
How to create successful International viral video campaigns
How bold creative approach brings excellent ROI
How to integrate digital and traditional advertising<\/p>\n
– Dulux paints – winner of NMA Digital Effectiveness Awards 2011
– Pepsico Walkers Crisps – winner of Cannes Creative Effectiveness Grand Prix 2011
– Unilever Yunomi – winner of Europe MIXX Awards 2011
– ING Direct\/Unicef \u2013 winner of Europe MIXX Awards 2011<\/p>\n
Social Media:
How to get consumer insights using social media
The role of social media in customer service
How to monetize social media \u2013 combining social media and e-commerce
How to use social media in B2B marketing<\/p>\n
– Iceland Tourism Promotion \u2013 Grand Prix winner of Euro Effies 2011
– Asos – winner of NMA Digital Effectiveness Awards 2011
– Dell (B2B marketing case study) – winner of Groundswell Awards 2011
– L\u2019Oreal (B2B marketing case study) – winner of Groundswell Awards 2011
– Ally Bank – winner of Groundswell Awards 2011
– Lloyds Banking Group – winner of NMA Digital Effectiveness Awards 2011<\/p>\n
12.00 \u2013 13.00 LUNCH<\/p>\n
13.00 \u2013 14.30 Part 2:
BUSINESS TO BUSINESS DIGITAL MARKETING
How to integrate email, direct mail, social media and telemarketing
How to reach B2B decision makers with email and social media
Winning email marketing strategies in B2B<\/p>\n
– Sodexo Golf Championship – winner of B2B Marketing Awards 2010
– Thunderhead software for banks – winner of B2B Marketing Awards 2011
– Microsoft BING (B2B marketing case study) – winner of NMA Digital Effectiveness Awards 2011<\/p>\n
Mobile Marketing:
How to use mobile apps to promote traitional products
What kind of mobile apps bring real value to customers?
Using location- based mobile marketing to increase sales<\/p>\n
– Starbucks – Grand Prix winner of NMA Effectiveness Awards 2011
– Mini Getaway \u2013 winner of Cannes Cyber Lion 2011
– Nike Training Club \u2013 winner of NMA Digital Effectiveness Awards 2011
– Premier Inn Hotels – winner of NMA Digital Effectiveness Awards 2011
– Auto Trader mobile app for dealers \u2013 winner of the Effective Mobile Marketing Awards 2011<\/p>\n
14.30 \u2013 15.00 Coffee Break<\/p>\n
15.00 \u2013 16.30
Whats next: Overview of latest trends and developments, conclusions
How to use the learning from the Worlds best digital marketing case studies in your work tomorrow?<\/p>\n","protected":false},"excerpt":{"rendered":"
After last year’s sold out event, Ideaz Factory brings the 2nd edition of the Digital Marketing Roadshow with Mike Berry.<\/p>\n","protected":false},"featured_media":557115,"template":"","tags":[],"class_list":["post-14952","directory","type-directory","status-publish","has-post-thumbnail","hentry","category-seminars-and-lectures"],"yoast_head":"\n