{"id":15255,"date":"2012-04-24T00:00:00","date_gmt":"2012-04-24T00:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/directory\/basics-of-non-profit-marketing"},"modified":"2012-04-24T00:00:00","modified_gmt":"2012-04-24T00:00:00","slug":"basics-of-non-profit-marketing","status":"publish","type":"directory","link":"https:\/\/www.beirut.com\/en\/directory\/basics-of-non-profit-marketing\/","title":{"rendered":"Basics of Non-Profit Marketing"},"content":{"rendered":"This workshop focuses on the key elements of the non-profit marketing. It describes the major similarities and differences via-a-vis the traditional or commercial marketing. It provides as well a general overview about the essential marketing tools and techniques and their effect on the social behaviors with a professional approach.<br \/> <br \/> <strong>Special Formula:<\/strong>Deadline for registration is May 12.<br \/>  <br \/>  9:00: Welcome Coffee<br \/>  <br \/>  9:30 &#8211; 11:00 Session I &#8211; Fundamentals <br \/>  <br \/>  A- Background<br \/>  B- Developmental Stages<br \/>  C- Evolution<br \/>  D- Identification &#038; Marketing Mix<br \/>  <br \/>  11:00 &#8211; 11:30 Break 1<br \/>  <br \/>  11:30 &#8211; 13:00 Session II &#8211; <br \/>  <br \/>  <b>Product Planning &#038; Development:<\/b><br \/>  <br \/>  A- Product Planning:<br \/>       a. Definition<br \/>       b. Innovation &#038; Life Cycle:<br \/>            i. Ansoff Matrix<br \/>            ii. Stages<br \/>  B- Product Development:<br \/>       a. New Products<br \/>       b. Product Life Cycle<br \/>       c. Adoption &#038; Diffusion Process<br \/>  <br \/>  13:00 &#8211; 14:00 Lunch  <br \/>  <br \/>  14:00 &#8211; 15:15 Session III: Social Marketing <br \/>  <br \/>  <b>Key Concepts:<\/b><br \/>  <br \/>  A- Elements<br \/>  B- Features<br \/>  C- Stages<br \/>  D- Consumer Behavior<br \/>  <br \/>  15:15 &#8211; 15:45 Break 2 <br \/>  <br \/>  15:45 &#8211; 17:00 Session IV: Social Marketing <br \/>  <br \/>  <b>Major Attributes:<\/b><br \/>  <br \/>  A- Characteristics<br \/>  B- Principles<br \/>  <br \/> <br \/> <strong>Special Feature:<\/strong>$180 per person.<br \/>  <br \/>  Group Rate Available.    <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><figure class=\"wp-block-image size-large\" ><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"188\" data-id=\"557107\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/04\/15255-250x188.png\" alt=\"\" class=\"wp-image-557107\" srcset=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/04\/15255-250x188.png 250w, https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/04\/15255.png 400w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><\/figure>    ","protected":false},"excerpt":{"rendered":"<p>This workshop focuses on the key elements of the non-profit marketing.<\/p>\n","protected":false},"featured_media":557109,"template":"","tags":[],"class_list":["post-15255","directory","type-directory","status-publish","has-post-thumbnail","hentry","category-seminars-and-lectures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Basics of Non-Profit Marketing<\/title>\n<meta name=\"description\" content=\"This workshop focuses on the key elements of the non-profit marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/directory\/basics-of-non-profit-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basics of Non-Profit Marketing &#187; 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