{"id":21071,"date":"2013-01-15T00:00:00","date_gmt":"2013-01-15T00:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/21071\/ministry-of-tourism-launches-new-smilelebanon-campaign"},"modified":"2013-01-15T00:00:00","modified_gmt":"2013-01-15T00:00:00","slug":"ministry-of-tourism-launches-new-smilelebanon-campaign","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/21071\/ministry-of-tourism-launches-new-smilelebanon-campaign\/","title":{"rendered":"Ministry of Tourism Launches New SmileLebanon Campaign"},"content":{"rendered":"&#8220;Our smiles change everything.&#8221;<br \/>  <br \/>  So says a strikingly genuine new campaign already underway with two commercials, as the Ministry of Tourism has evidently decided on a different angle to engage potential travelers. <br \/>  <br \/>  &#8220;SmileLebanon,&#8221; though awkwardly pronounced, is a refreshing concept on Lebanese tourism, highlighting\u2014for once\u2014the diverse unity of the country in a one minute peek at the Lebanese people. Instead of boasting a crazy party scene and gorgeous models, the commercial&#8217;s focus is a little boy a merry go-round, smiling and laughing at an Army man, shoppers, a construction worker, a classroom, and other typical Lebanese.<br \/>  <br \/>  It&#8217;s one minute of heart-felt, albeit a tad cheesy, Lebanese-ness. And staying true its name sake, it will no doubt leave you with a smile.<br \/>  <br \/>    <iframe loading=\"lazy\" width=\"490\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/bvYwkpgZHq0\" frameborder=\"0\" allowfullscreen><\/iframe>  ","protected":false},"excerpt":{"rendered":"<p>&#8220;Our smiles change everything.<\/p>\n","protected":false},"author":0,"featured_media":454533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","_preview_accessed":0,"footnotes":""},"tags":[347],"media-embed-type":[210],"class_list":["post-21071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-trending","media-embed-type-video"],"authorship":[176],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ministry of Tourism Launches New 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