{"id":41125,"date":"2015-06-02T00:00:00","date_gmt":"2015-06-02T00:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/41125\/timi-hayek-designing-her-way-to-success"},"modified":"2023-08-11T04:11:49","modified_gmt":"2023-08-11T04:11:49","slug":"timi-hayek-designing-her-way-to-success","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/41125\/timi-hayek-designing-her-way-to-success\/","title":{"rendered":"Timi Hayek: Designing Her Way to Success"},"content":{"rendered":"<big>Whenever a gorgeous actress struts on the red carpet draped in an elegant Elie Saab or Zuhair Murad gown, we feel a collective rush of pride seeing Lebanon positively,  and stylishly, represented. <br \/>  <br \/>  As of recent, Lebanon has welcomed yet another designer with a bright future who we&#8217;re certan will do us proud: Timi Hayek. At age 26, this young designer has won the <a href=\"https:\/\/www.liberty.co.uk\/liberty-art-fabrics\/article\/fcp-content\" target=\"_new\" rel=\"noopener\">Liberty Art Fabrics Award<\/a>, launched her own label under the <a href=\"https:\/\/www.starchfoundation.org\/\" target=\"_new\" rel=\"noopener\">Starch Foundation<\/a>, showcased collections at <a href=\"https:\/\/www.fashionforward.ae\/\" target=\"_new\" rel=\"noopener\">Fashion Forward<\/a>, worked for Marc Jacobs at Louis Vuitton and for Jean-Charles de Castelbajac, Alexander McQueen and Mary Katrantzou.<br \/>  <br \/>  Adding to this long lists of accomplishments, she&#8217;s recently opened her own boutique in Achrafieh.<br \/>  <br \/>  Hayek maintains a humility and down-to-earth attitude evident in her well-worn Timberlands. \u201cIt feels like I\u2019m [headed] in the direction [I&#8217;m meant  to] be going in,\u201d she says. \u201cWorking for a company would have its benefits and I\u2019m sure I would learn a lot, but I&#8217;d feel like it wasn\u2019t where I was meant to be.\u201d <\/big><br \/>  <br \/>  <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/04\/41125-2-250x188.png\" width=\"100%\"><br \/>  (Image via <a href=\"https:\/\/timihayek.com\/TIMI-HAYEK-BOUTIQUE\" target=\"_new\" rel=\"noopener\">timihayek.com<\/a>)<br \/>  <br \/>  <big> Her boutique, nestled on the top of Monot Street in Achrafieh, is white, polished, and lined with elegant clothes from Hayek\u2019s latest collection. Upstairs, however, is a mesh of sewing materials, fabrics, a mannequin, an ironing-board, knick-knacks and stacks of business-cards. <br \/>  <br \/>  The designer calls it a &#8220;little workspace where I can draw, organize and be inspired while running the store.\u201d And if the phrase \u201cyou can tell a lot about a person by looking at their room,\u201d may have been doubted, it certainly applies here: much like her boutique, Hayek is simultaneously poised, collected, and a wild flurry of ideas.<br \/>  <br \/>  Her latest collection is made up of intricate, subtle textures and layering, and consists of \u201cflowy, practical, easy-to-wear outfits\u201d such as summer jackets, wavy dresses, light scarves, \u201ca lot of pleats, transparencies, and linen\u201d that are perfect for wearing out on sunny days. <br \/>  <br \/>  The collection is also representative of her personality: while the fabrics she uses are rough and sturdy, they maintain an air of femininity and subtlety, \u201cwhich is reflective of me because I\u2019m not very in-your-face.\u201d <br \/>  <br \/>  Though she often created what she termed \u201ccrazy\u201d clothes during her university days, meant to be worn in theater or dance performances, her decade-long friend Cynthia Merhej describes her current designs as a compromise \u201cbetween the everyday and art.\u201d<\/big><br \/>  <br \/>  <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/04\/41125-3.png\" width=\"100%\"><br \/>  (Image by <a href=\"https:\/\/www.facebook.com\/profile.php?id=503360499&#038;fref=ts\" target=\"_new\" rel=\"noopener\">Cynthia Merhej<\/a>)<br \/>  <br \/>  <big>Hayek initially worked at <a href=\"https:\/\/www.bokjadesign.com\/\" target=\"_new\" rel=\"noopener\">Bokja<\/a> designing prints before she realized that she wanted to draw, clothe and embellish people instead. The human body is a primary and ongoing source of inspiration for her, as are art-forms such as sketches, dance performances and drama. She claims that her eclectic upbringing and her exposure to different cultures also serve as a source of \u201crenewal and inspiration,\u201d having lived in Lebanon, Canada, London and Paris.<br \/>  <br \/>  What is admirable about Hayek is not only her talent but her determination to make it in a market where individuality is often sacrificed for the sake of conformity. She noted that while she has discipline, she prefers being given a foundation where she is free to create rather than follow the rules, and has chosen to ditch the glitz and glamour for a more delicate, practical style. <br \/>  <br \/>  \u201cShe definitely offers something unique to the market,\u201d says Merhej. \u201cHer outlook doesn\u2019t just follow trends, and she has an uncompromising vision which is very rare in a world where branding and hype rule supreme.\u201d<br \/>  <br \/>  Hayek\u2019s boutique is open from Monday to Thursday from 11 AM to 7 PM and on Friday and Saturday by appointment. Check out <a href=\"https:\/\/timihayek.com\/\" target=\"_new\" rel=\"noopener\">Hayek\u2019s website<\/a>, <a href=\"https:\/\/www.facebook.com\/profile.php?id=503360499\" target=\"_new\" rel=\"noopener\">Facebook page<\/a> and <a href=\"https:\/\/instagram.com\/timihayek\/\" target=\"_new\" rel=\"noopener\">Instagram account<\/a> to learn more about the boutique and stay updated on her latest designs and inspirations.<\/big><br \/>  <br \/>  <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/04\/41125-1-250x167.png\" width=\"100%\"><br \/>  (Image by <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=10155578233025500&#038;set=a.10151099784325500.777590.503360499&#038;type=1&#038;theater\" target=\"_new\" rel=\"noopener\">Cynthia Merhej<\/a>)<br \/>      <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><figure class=\"wp-block-image size-large\" ><img 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","protected":false},"excerpt":{"rendered":"<p><big>Whenever a gorgeous actress struts on the red carpet draped in an elegant Elie Saab or Zuhair Murad gown, we feel a collective rush of pride seeing Lebanon positively,  and stylishly, represented.<\/p>\n","protected":false},"author":0,"featured_media":417317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_preview_accessed":0,"footnotes":""},"tags":[],"media-embed-type":[],"class_list":["post-41125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"authorship":[34],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Timi Hayek: Designing Her Way to Success<\/title>\n<meta name=\"description\" content=\"Whenever a gorgeous actress struts on the red carpet draped in an elegant Elie Saab or Zuhair Murad gown, 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