{"id":42698,"date":"2015-08-10T00:00:00","date_gmt":"2015-08-10T00:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/42698\/seven-of-the-best-lebanese-advertisements-and-campaigns"},"modified":"2015-08-10T00:00:00","modified_gmt":"2015-08-10T00:00:00","slug":"seven-of-the-best-lebanese-advertisements-and-campaigns","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/42698\/seven-of-the-best-lebanese-advertisements-and-campaigns\/","title":{"rendered":"Seven of the Best Lebanese Advertisements and Campaigns"},"content":{"rendered":"<big>Lebanon seems to have joined the advertising industry in what marketers have termed <i>sadvertising<\/i>\u2014sad advertising, or emotional ads. Truthfully, most of our purchases do not come from rational decisions (even though our egos may say elsewise). <i>Sadvertising<\/i>, when done correctly, simply provides emotional content for us emotionally-based creatures. Just like Pavlov\u2019s salivating dogs, creative agencies have long been conditioning us by tapping not into our minds, but our hearts. The best Lebanese commercials and campaigns also happen to be the weepiest; and our list is sure to touch your soul and pluck (a little harder than usual) at your heartstrings.<\/big> <br \/>  <br \/>  <b><big><big>National Organization for Organ &#038; Tissue Donation &#038; Transplantation<\/b><\/big><\/big><br \/>  <div id=\"fb-root\"><\/div><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.3\";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><div class=\"fb-video\" data-allowfullscreen=\"1\" data-href=\"\/Ads.of.Leb\/videos\/vb.199890946833787\/478448655644680\/?type=1\"><div class=\"fb-xfbml-parse-ignore\"><blockquote cite=\"https:\/\/www.facebook.com\/Ads.of.Leb\/videos\/478448655644680\/\"><a href=\"https:\/\/www.facebook.com\/Ads.of.Leb\/videos\/478448655644680\/\">NOD-Father<\/a><p>Client: National Organization for Organ &#038; Tissue Donation &#038; TransplantationProduction house: Wakanda FilmsDirector: Lara SabaDOP: Michael LagerweyProducer: Sebastian Guillet<\/p>Posted by <a href=\"https:\/\/www.facebook.com\/Ads.of.Leb\">Ads of Lebanon<\/a> on Monday, June 8, 2015<\/blockquote><\/div><\/div><br \/>  <br \/>  <big>Wakanda Films produced two similar videos for the National Organization for Organ and Tissue Donation and Transplantation to encourage organ donation. We know we are in for a tearjerker when the ads start with words \u201cbury me\u201d and \u201cmy beloved,\u201d referring to loved ones lost. We learn that they are both organ donors and have left the world to give hope to eight living individuals in need of their organs.<\/big> <br \/>  <br \/>  <br \/>  <b><big><big>Unmeasurable Peace of Mind\u2014BLOM BANK<\/b><\/big><\/big><br \/>    <iframe loading=\"lazy\" width=\"500\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9V1ueO0dx_w\" frameborder=\"0\" allowfullscreen><\/iframe>  <br \/>  <br \/>  <big>During every single second, and throughout our hours, days, and years, we\u2019ve learned to count and measure things like our personal strength, motivation, popularity, strength, and success. But BLOM BANK is here to provide services that will elicit immeasurable emotions: happiness, hope, trust, love, tenderness, and peace of mind.<\/big> <br \/>  <br \/>  <br \/>  <b><big><big>City of Angels: Ramadan in Beirut\u2014Al Rafai<\/b><\/big><\/big><br \/>    <iframe loading=\"lazy\" width=\"500\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/IECLzttEfTI\" frameborder=\"0\" allowfullscreen><\/iframe>  <br \/>  <br \/>  <big><b>Warning:<\/b> Watch this campaign behind closed doors. Unless, of course, you don\u2019t mind weeping in front of your family, friends, or strangers. All throughout Ramadan 2015, Al Rafai sent <a href=\"https:\/\/angeldrones.alrifai.com\/\" target=\"_new\" rel=\"noopener\">angel drones<\/a> carrying boxes of donated items to families in need. \u201cWhile some are able to fully enjoy the month of Ramadan, there are many who can only hope to survive it, so we thought we&#8217;d send a few angels their way,\u201d said Al Rafai.<\/big> <br \/>  <br \/>  <br \/>  <b><big><big>Drive Safely\u2014Kunhadi Lebanon<\/b><\/big><\/big><br \/>    <iframe loading=\"lazy\" width=\"500\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3ZHgYsuwcxk?list=PLH3_9gZJNzA-B8CioncGIrqTMhHAYxPvx\" frameborder=\"0\" allowfullscreen><\/iframe>  <br \/>  <br \/>  <big>In Lebanon, the question \u2018Do you need anything?\u2019 always elicits the same old response: \u2018All I want is your peace\/safety.\u2019But what if your mother, son, or daughter wasn\u2019t around to ask that very simple question that most of us take for granted? Kunhadi Lebanon plays off of this in order to encourage all viewers to drive safely on Mother\u2019s Day.<\/big> <br \/>  <br \/>  <b><big><big>Messages from Lebanon<\/b><\/big><\/big><br \/>    <iframe loading=\"lazy\" width=\"500\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/e_6SYEMChjg\" frameborder=\"0\" allowfullscreen><\/iframe>  <br \/>  <br \/>  <big>\u201cNo matter how far I get from Lebanon, it always remains close to my heart.\u201d Yup, for the 15 million (or so) Lebanese living abroad, and in turn, the natural lovers of nostalgia, this one is a tear-jerker.<\/big> <br \/>  <br \/>  <b><big><big>The Good Old Days of Lebanon\u2014Bank Audi<\/b><\/big><\/big><br \/>    <iframe loading=\"lazy\" width=\"500\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dCKhbKLY4ZE\" frameborder=\"0\" allowfullscreen><\/iframe>  <br \/>  <br \/>  <big>An oldie, but a goodie. This commercial, aired in 2010, includes snapshots of Lebanon in its \u201cgood old days.\u201d The father takes his son through his heritage, the worth of money, and how he first met the mother, all those years ago. The narrative of this commercial, all too familiar for any Lebanese, will leave you with a wistful desire to return back to those \u201cbetter days\u201d where the grass seemed a little greener.<\/big>  <br \/>  <br \/>  <b><big><big>Give Mom Back Her Name: #MyMothersNameIs \u2013 UN WOMEN<\/b><\/big><\/big> <br \/>    <iframe loading=\"lazy\" width=\"500\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FF4ZslUqgDY\" frameborder=\"0\" allowfullscreen><\/iframe>  <br \/>  <br \/>  <big>\u201cAs a sign of appreciation for a lifetime of love, this Mother&#8217;s Day thank Mom with one small gift: Give Mom back her name,\u201d says UN Women.<br \/>  <i>Shhh<\/i>. This is actually an Egyptian production from 2010, but it\u2019s such a creative and awe-inspiring campaign that we just had to include it on our list. Watch and you\u2019ll find out why. <br \/>  <br \/>  <b>Stay tuned for our list of funniest Lebanese advertisements, coming soon!<b><\/big> <br \/>  ","protected":false},"excerpt":{"rendered":"<p><big>Lebanon seems to have joined the advertising industry in what marketers have termed <i>sadvertising<\/i>\u2014sad advertising, or emotional ads.<\/p>\n","protected":false},"author":0,"featured_media":416533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_preview_accessed":0,"footnotes":""},"tags":[],"media-embed-type":[],"class_list":["post-42698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"authorship":[45],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seven of the Best Lebanese Advertisements and Campaigns<\/title>\n<meta name=\"description\" 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