{"id":63426,"date":"2022-04-07T00:00:00","date_gmt":"2022-04-07T00:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/63426\/straplesss-a-local-and-sustainable-brand-that-is-giving-back"},"modified":"2025-10-15T14:00:13","modified_gmt":"2025-10-15T14:00:13","slug":"straplesss-a-local-and-sustainable-brand-that-is-giving-back","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/63426\/straplesss-a-local-and-sustainable-brand-that-is-giving-back\/","title":{"rendered":"Straplesss: A Local And Sustainable Brand That Is Giving Back"},"content":{"rendered":"Spring has officially sprung, and it\u2019s time to revamp our wardrobes for the season. What better way to do that than support a local brand?

\u201cStraplesss supports sustainability and giving back to the community,\u201d says founder Elissa Lakis about her up-and-coming fashion brand.

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A post shared by Sleek Sustainable Style (@straplesss_)<\/a><\/p><\/div><\/blockquote>
Due to her dislike for fast fashion and her inability to find her go-to designs in stores, Lakis founded Straplesss back in 2018. She started effectively working on the brand in 2020 amid the COVID-19 pandemic.

This season, Straplesss is launching their Spring collection, which will be 100% sustainable.

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A post shared by Sleek Sustainable Style (@straplesss_)<\/a><\/p><\/div><\/blockquote>
“This collection will portray a range of diversity and reconnect with nature,\u201d says Lakis.

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A post shared by Sleek Sustainable Style (@straplesss_)<\/a><\/p><\/div><\/blockquote>
At the end of March, the brand held a competition that welcomed freelance fashion designers to aid in the creation of their new collection.

Lakkis went on to add, \u201cWe are still a small brand but we have our place in the market, since we have so much brand awareness\u201d.

From the fabric suppliers to the manufacturers, Straplesss is a purely Lebanese brand that not only opposes fast fashion, but gives back to the community by supporting NGOs.

Straplesss reached out to CARE Lebanon – an NGO for children with autism and special needs – back in 2021 for them to take part in the \u201cStraplesss for a Better Future\u201d campaign.

“We were able to have more money than expected, and we donated the full profit to them,\u201d shares Lakis regarding the campaign…we don’t take the profit, we only take the cost of the production.\u201d

The brand is planning to collaborate with more NGOs, especially those involved in environmental affairs.

Strapless is aiming to expand internationally on their anniversary on the 27th of April, so make sure to check them out!","protected":false},"excerpt":{"rendered":"

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