{"id":733766,"date":"2024-10-22T06:39:16","date_gmt":"2024-10-22T06:39:16","guid":{"rendered":"https:\/\/www.beirut.com\/?p=733766"},"modified":"2024-10-22T06:39:18","modified_gmt":"2024-10-22T06:39:18","slug":"against-all-odds-fashion-brand-aegis-now-open-in-beirut","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/733766\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\/","title":{"rendered":"Against All Odds: Fashion Brand Aegis Now Open in Beirut"},"content":{"rendered":" <p>Despite the ongoing conflict and recent aggressions against our beloved capital, local fashion brand Aegis has opened a new location just outside of Beirut.<\/p>    <p><\/p>    <p>Local businesses and brands are committed to the community, drawing on the city\u2019s rich history and culture. Let\u2019s introduce you to this incredible local brand by Assad Haddad that just opened in ABC Dbayeh.<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/CnebX0ZKN6y\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <h3 class=\"wp-block-heading\" id=\"h-how-aegis-was-born\">How Aegis was born<\/h3>    <p><\/p>    <p>&#8220;My entire life, I have loved fashion\u2014the colors and the details,&#8221; Haddad shares. &#8220;I always wanted to be different yet inspiring in my outfits.&#8221; After pursuing a degree in architecture and a master\u2019s in design, he spent years practicing his craft. However, the COVID-19 pandemic changed everything.<\/p>    <p><\/p>    <p>&#8220;During lockdown, I found myself sketching clothing for hours, pouring my emotions into each piece,&#8221; he explains. &#8220;When the world started to feel safer, I revisited those sketches and thought, \u2018Not bad\u2014there are a few things here that can actually work.\u2019&#8221;<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/C3A4b2pseFN\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>This reflection led him back to his original vision: \u201cWhy am I creating this brand? Of course, I love fashion, but I want to feel empowered, protected, and inclusive when I put on my clothes, even if I don\u2019t have the perfect body. That\u2019s how Aegis was born.\u201d<\/p>    <p><\/p>    <h3 class=\"wp-block-heading\" id=\"h-what-does-this-brand-stand-for\">What does this brand stand for?<\/h3>    <p><\/p>    <p>Inspired by Greek mythology, the brand takes its name from the Aegis shield carried by Zeus, symbolizing protection and power. The Aegis shield represents the brand&#8217;s mission to empower its wearers through fashion. Their collection features bold, timeless pieces that seamlessly blend statement-making designs with everyday wearability.<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/C1CcUfZsxs3\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>In the wake of such challenging times, supporting local designers like Aegis takes on even greater significance. The brand stands as a reminder that fashion can be a source of empowerment. &#8220;Despite the hard times my beloved country is facing, Aegis is an emerging brand. Whether it\u2019s about the struggles in our country or personal challenges, Aegis is the ultimate shield to be worn.&#8221;<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/CmOulTAs9oL\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>You&#8217;ll find their new location in the <strong>ABC Department Store<\/strong> in Dbayeh on <strong>L1 By the Roots<\/strong> (a floor where you can shop from amazing local designers!), and they&#8217;re open daily from 10 AM until 10 PM. You can also visit their design office and shop on Blvd. Sin El Fil, from 9 AM until 5 PM.<\/p>    <p><\/p>    <p>Make sure to check out their <a href=\"https:\/\/www.instagram.com\/aegis.world\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/theaegisworld.com\/en-lb\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p class=\"has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 76%,rgba(51,181,92,0.78) 100%)\"><strong>You can invest in local fashion brands to help sustain livelihoods. Want to support local? Check out <a href=\"https:\/\/www.beirut.com\/en\/tag\/supportlocal\/\" target=\"_blank\" rel=\"noreferrer noopener\">this section<\/a> on our website.<\/strong><\/p> ","protected":false},"excerpt":{"rendered":"<p>Despite the ongoing conflict and recent aggressions against our beloved capital, local fashion brand Aegis has opened a new location just outside of Beirut. Local businesses and brands are committed to the community, drawing on the city\u2019s rich history and culture. Let\u2019s introduce you to this incredible local brand by Assad Haddad that just opened [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":734039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_preview_accessed":0,"footnotes":""},"tags":[2182,1099],"media-embed-type":[],"class_list":["post-733766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-shopping","tag-supportlocal"],"authorship":[144],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Against All Odds: Fashion Brand Aegis Now Open in Beirut &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"Amid the backdrop of war and recent aggressions against our beloved capital, local fashion brand Aegis has opened a new location.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/733766\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Against All Odds: Fashion Brand Aegis Now Open in Beirut\" \/>\n<meta property=\"og:description\" content=\"Amid the backdrop of war and recent aggressions against our beloved capital, local fashion brand Aegis has opened a new location.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/733766\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-22T06:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T06:39:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/10\/aegis-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1550\" \/>\n\t<meta property=\"og:image:height\" content=\"1106\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taleen El Gharib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taleen El Gharib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/733766\\\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/733766\\\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\\\/\"},\"author\":{\"name\":\"Taleen El Gharib\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/998828f4428be1a686c6c9e94be1708e\"},\"headline\":\"Against All Odds: Fashion Brand Aegis Now Open in Beirut\",\"datePublished\":\"2024-10-22T06:39:16+00:00\",\"dateModified\":\"2024-10-22T06:39:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/733766\\\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/733766\\\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/aegis-2.jpg\",\"keywords\":[\"Shopping\",\"Support Local\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/733766\\\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\\\/\",\"url\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/733766\\\/against-all-odds-fashion-brand-aegis-now-open-in-beirut\\\/\",\"name\":\"Against All Odds: Fashion Brand Aegis Now Open in Beirut &#187; 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