{"id":756224,"date":"2025-06-23T07:57:25","date_gmt":"2025-06-23T07:57:25","guid":{"rendered":"https:\/\/www.beirut.com\/?p=756224"},"modified":"2025-06-23T07:57:38","modified_gmt":"2025-06-23T07:57:38","slug":"gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/756224\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\/","title":{"rendered":"Gucci x Dazed MENA Spotlight Beirut Kitsch at the Iconic Sporting Beach Club"},"content":{"rendered":" <p>There are places in Beirut where time stands still. Not because nothing changes, but because certain things refuse to. Sporting Beach Club is one of those places.<\/p>    <p><\/p>    <p>Fashion magazine Dazed MENA teamed up with Gucci to shoot their latest cover at Beirut\u2019s most iconic beach club, turning faded umbrellas, chest hair, and salt-crusted concrete into the backdrop of a full-blown Mediterranean fantasy. It\u2019s a love letter to the Lebanese version of cool: chaotic, committed, and unapologetically kitsch.<\/p>    <p><\/p>    <div class=\"youtube\" data-embed=\"PgNGcE_aazo\">   <div class=\"play-button\"><\/div>  <\/div>    <p><\/p>    <p>The campaign features a film titled &#8220;A Game of Backgammon&#8221; by film director <a href=\"https:\/\/www.instagram.com\/jadrahme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jad Rahme<\/a> that captures Beirut&#8217;s effortless glamour.<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DLCiiWvBlW_\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>&#8220;The beach club subsumes a special brand of kitsch that\u2019s not only unique to Beirut, but also the only real continuity in a city forced to perpetually rebuild,&#8221; wrote Dazed editor Zein Karam.<\/p>    <p><\/p>    <p>Photographer Yasmina Hilal brings Beirut to life with a lens that feels both intimate and cinematic. The soft Mediterranean light and the textures of a Beirut that\u2019s worn but never tired. <\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DLKzzjkPCPq\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>Her visuals don\u2019t simply showcase Gucci\u2019s timeless pieces. Instead, they document a living, breathing city where fashion isn\u2019t separate from life. Especially at Sporting Beach Club, where time stands still (and unbothered).<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DLCl95HhZ69\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>You can read more about Gucci x Dazed MENA&#8217;s spotlight on Beirut&#8217;s iconic Sporting Beach Club <a href=\"https:\/\/www.dazed.me\/life-culture\/beirut-is-pop-a-look-inside-the-sacred-sporting-club\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. If you enjoyed this read, you might also like: <a href=\"https:\/\/www.beirut.com\/en\/756213\/lebanese-crew-mayyas-join-beyonce-once-again-for-a-dazzling-paris-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lebanese Crew Mayyas Join Beyonc\u00e9 Once Again for a Dazzling Paris Performance<\/a>.<\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p class=\"has-pale-ocean-gradient-background has-background\" style=\"font-size:17px\"><strong>Into fashion? 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Available in Black, White, and Olive Green.<\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>         <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/made-in-beirut-tee\/\" aria-label=\"&quot;Made in Beirut&quot; Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/06\/Image_20240606_151551_715-328x600.jpeg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">&quot;Made in Beirut&quot; Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>       <\/div>   <div class=\"swiper-pagination\"><\/div>   <div class=\"swiper-button-prev\"><\/div>   <div class=\"swiper-button-next\"><\/div>  <\/div>   <div style=\"width: 100%;\" class=\"desktop products-container-two-product products-embed-container\">      <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/the-beirut-tee\/\" aria-label=\"The Beirut Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/04\/beirutee-524x600.png\">      <\/div>      <div class=\"product-content-two-product\">       <h2>The Beirut Tee<\/h2>       <p>Beirut.com printed logo on the left side. Available in Black, White, and Olive Green.<\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/made-in-beirut-tee\/\" aria-label=\"&quot;Made in Beirut&quot; Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/06\/Image_20240606_151551_715-328x600.jpeg\">      <\/div>      <div class=\"product-content-two-product\">       <h2>&quot;Made in Beirut&quot; Tee<\/h2>       <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <\/div>   ","protected":false},"excerpt":{"rendered":"<p>There are places in Beirut where time stands still. Not because nothing changes, but because certain things refuse to. Sporting Beach Club is one of those places. Fashion magazine Dazed MENA teamed up with Gucci to shoot their latest cover at Beirut\u2019s most iconic beach club, turning faded umbrellas, chest hair, and salt-crusted concrete into [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":756232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_preview_accessed":0,"footnotes":""},"tags":[1161,1177,1093,1064],"media-embed-type":[],"class_list":["post-756224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stuffwelove","tag-arts-culture","tag-lebaneseproud","tag-news","tag-nostalgia"],"authorship":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gucci x Dazed MENA Spotlight Beirut Kitsch at the Iconic Sporting Beach Club &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"Fashion magazine Dazed MENA teamed up with Gucci to shoot their latest cover at Beirut\u2019s most iconic beach club.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/756224\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci x Dazed MENA Spotlight Beirut Kitsch at the Iconic Sporting Beach Club\" \/>\n<meta property=\"og:description\" content=\"Fashion magazine Dazed MENA teamed up with Gucci to shoot their latest cover at Beirut\u2019s most iconic beach club.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/756224\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T07:57:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T07:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/06\/guccixdazed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2392\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taleen El Gharib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taleen El Gharib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/756224\\\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/756224\\\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\\\/\"},\"author\":{\"name\":\"Taleen El Gharib\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/998828f4428be1a686c6c9e94be1708e\"},\"headline\":\"Gucci x Dazed MENA Spotlight Beirut Kitsch at the Iconic Sporting Beach Club\",\"datePublished\":\"2025-06-23T07:57:25+00:00\",\"dateModified\":\"2025-06-23T07:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/756224\\\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\\\/\"},\"wordCount\":270,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/756224\\\/gucci-x-dazed-mena-spotlight-beirut-kitsch-at-the-iconic-sporting-beach-club\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/guccixdazed.jpg\",\"keywords\":[\"Arts &amp; 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