{"id":759044,"date":"2025-08-01T07:48:42","date_gmt":"2025-08-01T07:48:42","guid":{"rendered":"https:\/\/www.beirut.com\/?p=759044"},"modified":"2025-08-01T07:48:44","modified_gmt":"2025-08-01T07:48:44","slug":"olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/759044\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\/","title":{"rendered":"OLX Reclaims Its Name: 87% of Lebanese Voters Choose OLX Over Dubizzle"},"content":{"rendered":" <p class=\"wp-block-paragraph\">In a playful and unconventional move, <a href=\"https:\/\/www.instagram.com\/olxlebanon\/\" target=\"_blank\" rel=\"noreferrer noopener\">OLX Lebanon<\/a> launched a month-long campaign that handed over one of the most defining parts of its identity, its name, to the people who use it every day.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">After years of public confusion and debate around the OLX\/Dubizzle rebrands, the company decided to do something different, which is listen and let the public decide.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DMxsKMls2jN\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Starting June 26, OLX invited users across Lebanon to vote on the platform\u2019s official name. The digital campaign sparked a national conversation and featured some of Lebanon\u2019s most recognizable comedians, including John Achkar, Peterwenmaken, Ohmyjad, Gstrings, Patrick Daoud, Farix, Amal Taleb, Basit Nation, Ali Ettihad, Kimo Wazen, and Fouad Yammine, who used humor to highlight the name switch-ups and encouraged their followers to vote through Instagram polls.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">More than 100,000 votes were cast, with a clear result: 87% wanted OLX.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DMxsnk4J-w_\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">\u201cThis campaign proved that people care deeply about brands that are part of their everyday lives. By handing over control, we built something stronger than a logo, we built trust\u201d, commented Maria Nehme, General Manager of OLX Lebanon. \u201cOLX is more than just a household name. It\u2019s a platform that connects communities, powers local economies, and reflects what matters to our users. We\u2019re proud to continue growing under the name chosen by the people: OLX\u201d.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Instead of following a typical behind-the-scenes rebranding process, OLX chose to open things up. The result was a campaign that tapped into nostalgia, humor, and loyalty, not just to a name, but to a brand that feels familiar and local.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DMxjt4iM8qX\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Senior Marketing Manager, Aline Feghali, added: \u201cFrom the beginning, this campaign was rooted in listening. Instead of guessing what people want, we asked and thousands answered. The campaign brought humor, nostalgia, and real connection to the forefront. In the end, OLX won not just in votes, but in relevance and resonance with our community\u201d.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DMxX7EPsg5S\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Alongside the return to its original name, OLX Lebanon also rolled out new platform features. This includes verified accounts for safer transactions, a smoother user experience, and exclusive offers for both buyers and sellers. The app remains free and continues to lead the classifieds market in Lebanon, spanning 13 categories.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">In the end, OLX is back because people asked for it.<\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p class=\"has-pale-ocean-gradient-background has-background wp-block-paragraph\" style=\"font-size:17px\"><strong>Enjoyed this read? 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Available in Black, White, and Olive Green.<\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>15<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <\/div>   ","protected":false},"excerpt":{"rendered":"<p>In a playful and unconventional move, OLX Lebanon launched a month-long campaign that handed over one of the most defining parts of its identity, its name, to the people who use it every day. After years of public confusion and debate around the OLX\/Dubizzle rebrands, the company decided to do something different, which is listen [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":759045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","_preview_accessed":0,"footnotes":""},"tags":[2064,1093,2182,1099],"media-embed-type":[],"class_list":["post-759044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-local-services","tag-news","tag-shopping","tag-supportlocal"],"authorship":[144],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OLX Reclaims Its Name: 87% of Lebanese Voters Choose OLX Over Dubizzle &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"OLX launched a month-long campaign handing over one of the most defining parts of its identity, its name, to the people who use it every day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/759044\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OLX Reclaims Its Name: 87% of Lebanese Voters Choose OLX Over Dubizzle\" \/>\n<meta property=\"og:description\" content=\"OLX launched a month-long campaign handing over one of the most defining parts of its identity, its name, to the people who use it every day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/759044\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T07:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T07:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/08\/OLX-IS-BACK-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1157\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taleen El Gharib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taleen El Gharib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/759044\\\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/759044\\\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\\\/\"},\"author\":{\"name\":\"Taleen El Gharib\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/998828f4428be1a686c6c9e94be1708e\"},\"headline\":\"OLX Reclaims Its Name: 87% of Lebanese Voters Choose OLX Over Dubizzle\",\"datePublished\":\"2025-08-01T07:48:42+00:00\",\"dateModified\":\"2025-08-01T07:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/759044\\\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/759044\\\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/OLX-IS-BACK-1.jpg\",\"keywords\":[\"Local Services\",\"News\",\"Shopping\",\"Support Local\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/759044\\\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\\\/\",\"url\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/759044\\\/olx-reclaims-its-name-87-of-lebanese-voters-choose-olx-over-dubizzle\\\/\",\"name\":\"OLX Reclaims Its Name: 87% of Lebanese Voters Choose OLX Over Dubizzle &#187; 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