{"id":761170,"date":"2025-09-11T09:47:34","date_gmt":"2025-09-11T09:47:34","guid":{"rendered":"https:\/\/www.beirut.com\/?p=761170"},"modified":"2025-09-11T09:51:58","modified_gmt":"2025-09-11T09:51:58","slug":"a-recap-on-summer-campaigns-all-the-lebanese-ads-you-mightve-loved-or-didnt-this-summer","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/761170\/a-recap-on-summer-campaigns-all-the-lebanese-ads-you-mightve-loved-or-didnt-this-summer\/","title":{"rendered":"A Recap on Summer Campaigns: All the Lebanese Ads You Might&#8217;ve Loved (or Didn\u2019t) This Summer"},"content":{"rendered":" <p>Summer in Lebanon was full of bold ideas, colorful visuals, and ads that were either a hit or miss. Here\u2019s a look back at all the campaigns that defined the summer season in Lebanon.<\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 class=\"wp-block-heading\" id=\"h-1-we-deserve-summer-with-roadster\">1. <a href=\"https:\/\/www.beirut.com\/en\/758649\/love-it-or-dont-get-it-roadsters-summer-campaign-has-everyone-divided\/\" target=\"_blank\" rel=\"noreferrer noopener\">WE DESERVE SUMMER<\/a> with Roadster<\/h3>    <p><\/p>    <p>The campaign that confused so many people when it shouldn&#8217;t have, &#8220;WE DESERVE SUMMER&#8221; was a breath of fresh air amid a season of overly complicated ads and campaigns with convoluted messaging (or worse, weak political messaging) that left audiences scratching their heads.<\/p>    <p><\/p>    <p>The idea was simple: Lebanese people deserve summer, and <a href=\"https:\/\/www.instagram.com\/roadsterdiner\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Roadster<\/a> wanted to join in on all the memories you create this season. Hungry after the beach? Going on a casual summer date? Craving a delicious bite with the family? Roadster has got you covered, as always.<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DL4T_HcsQhj\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>The campaign featured Lebanese personalities Wael Arakji and Yara Bou Monsef and was accompanied by a revamped summer menu, redesigned restaurant decor, and staff uniforms to match the vibrant energy of the season. This full 360\u00b0 summer takeover was not just a slogan with some ads; it was a complete experience.<\/p>    <p><\/p>    <p>They even wrapped up their summer campaign with a song called WDS by artists jade, OVRSTP, and Yam, which you can listen to here:<\/p>    <p><\/p>    <figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> <iframe title=\"Spotify Embed: WDS\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/track\/0E9WPLTseFq4UK6mSyjWbn?si=c36e023dde2e4aa2&#038;utm_source=oembed\"><\/iframe> <\/div><\/figure>    <p><\/p>    <p>While many praised the campaign for its bold visuals and nostalgic appeal, others questioned its focus on summer aesthetics rather than the food itself. Some felt the celebrity endorsements lacked a clear connection to the brand&#8217;s core offerings. <\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DLt_iz1MTop\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>Love it or hate it, it showed that campaigns don\u2019t need to be complicated to grab attention.  Roadster&#8217;s campaign succeeded in reigniting conversations about summer in Lebanon, reminding us all of the joy the season brings. <\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 class=\"wp-block-heading\" id=\"h-2-the-al-abdalla-and-al-7ayalla-rivalry\">2. The <a href=\"https:\/\/www.beirut.com\/en\/750761\/al-abdalla-vs-al-7ayalla-whats-the-story-behind-the-beef\/\" target=\"_blank\" rel=\"noreferrer noopener\">Al Abdalla and Al 7ayalla<\/a> Rivalry<\/h3>    <p><\/p>    <p>Al Abdalla kicked things off with a cheeky campaign: \u201cAl Abdalla \u2705 Al 7ayalla \u274c\u201d. Just a month later, a new chicken spot opened under the name \u201cAl 7ayalla\u201d, quickly sparking a frenzy on social media.<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DHvgrE9t9qy\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>After it opened in Khalde on the site of Ahmad Al Abdalla\u2019s former branch, the new joint drew curious crowds eager to try it out. Many were speculating that Ahmad Al Abdalla himself may have opened the place, capitalizing on the campaign\u2019s buzz. Adding fuel to the fire, the last four digits of Al 7ayalla\u2019s listed phone number match Al Abdalla\u2019s.<\/p>    <p><\/p>    <figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"960\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/490800232_1228142875988038_3928163466671949104_n.jpg\" alt=\"\" class=\"wp-image-761410\" style=\"width:700px;height:auto\" srcset=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/490800232_1228142875988038_3928163466671949104_n.jpg 888w, https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/490800232_1228142875988038_3928163466671949104_n-555x600.jpg 555w, https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/490800232_1228142875988038_3928163466671949104_n-231x250.jpg 231w, https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/490800232_1228142875988038_3928163466671949104_n-768x830.jpg 768w, https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/490800232_1228142875988038_3928163466671949104_n-600x649.jpg 600w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>    <p><\/p>    <p>So now the big question remains to this day: Is this a clever competitor, or is Al Abdalla playing both sides in the ultimate marketing stunt?<\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 class=\"wp-block-heading\" id=\"h-3-spinneys-launches-missing-billboards\">3. Spinneys Launches <a href=\"https:\/\/www.beirut.com\/en\/759334\/who-thought-this-was-a-good-idea-spinneys-missing-billboards-hit-a-nerve-in-lebanon\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;MISSING&#8221; Billboards<\/a><\/h3>    <p><\/p>    <p>Spinneys faced major backlash for their tone-deaf billboard campaign that featured \u201cMISSING\u201d billboards. The campaign, which launched in early August, displayed large photos of individuals with the word \u201cMISSING\u201d in bold, followed by the name of a location.<\/p>    <p><\/p>   <script type=\"module\" src=\"https:\/\/cdn.jsdelivr.net\/npm\/@justinribeiro\/lite-tiktok@0.1.0\/lite-tiktok.js\"><\/script>   <lite-tiktok style=\"margin:auto;width:340px;\" videoid=\"7535505456387689736\" autoload><\/lite-tiktok>   <p><\/p>    <p>The timing coincided with the fifth anniversary of the devastating Beirut port blast, leading many to believe the posters were memorials for victims or real missing persons notices. <\/p>    <p><\/p>    <p>Instead, it turned out to be a marketing stunt promoting Spinneys&#8217; branch locations. The campaign drew criticism for its insensitivity and lack of awareness. <a href=\"https:\/\/www.beirut.com\/en\/759334\/who-thought-this-was-a-good-idea-spinneys-missing-billboards-hit-a-nerve-in-lebanon\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 class=\"wp-block-heading\" id=\"h-4-beirut-beer-shades-almaza\">4. Beirut Beer Shades Almaza<\/h3>    <p><\/p>    <p>Almaza Ros\u00e9 is a recent innovation from Brasserie Almaza, Lebanon&#8217;s iconic brewery established in 1933. Launched just in time for summer, this beverage is a fusion of beer and fruit flavors, offering a refreshing alternative to traditional brews.<\/p>    <p><\/p>    <p>After Almaza went viral for their new flavor, Beirut Beer quickly launched a billboard war with a shady campaign. They wrote, <em>&#8220;Badal ma nlawena zaher, tarakna l beera asliye!&#8221;<\/em> loosely translating to, &#8220;Instead of coloring it pink, we kept the original flavor!&#8221;<\/p>    <p><\/p>   <script type=\"module\" src=\"https:\/\/cdn.jsdelivr.net\/npm\/@justinribeiro\/lite-tiktok@0.1.0\/lite-tiktok.js\"><\/script>   <lite-tiktok style=\"margin:auto;width:340px;\" videoid=\"7511396846816726279\" autoload><\/lite-tiktok>   <p><\/p>    <p>We honestly love seeing billboard wars happening in Lebanon, especially when they&#8217;re clever. It\u2019s a fun way for brands to playfully compete while grabbing public attention, and it gives us a little extra excitement during our daily commutes.<\/p>    <p><\/p>    <p>Who remembers the beef between Hallab, Douaihy Sweets, and Sea Sweet?<\/p>    <p><\/p>    <figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"312\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/BPdypJeCIAIirdB.jpg\" alt=\"\" class=\"wp-image-761414\" srcset=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/BPdypJeCIAIirdB.jpg 640w, https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/BPdypJeCIAIirdB-600x293.jpg 600w, https:\/\/www.beirut.com\/wp-content\/uploads\/2025\/09\/BPdypJeCIAIirdB-250x122.jpg 250w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 class=\"wp-block-heading\" id=\"h-5-deek-duke-s-influencer-billboards\">5. Deek Duke&#8217;s Influencer Billboards<\/h3>    <p><\/p>    <p>Deek Duke&#8217;s recent influencer campaign in Lebanon has garnered significant attention. It cleverly appropriated popular viral catchphrases by Lebanese influencers, transforming them into catchy slogans that resonated with the Lebanese public.<\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DK6o_R6qXB_\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>They not only tapped into current trends but also highlighted their ability to connect with the audience through a lighthearted campaign. The campaign&#8217;s success is evident in its widespread recognition and the buzz it generated across various media platforms. <\/p>    <p><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DLCLbhxK1j7\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p><\/p>    <p>By leveraging the power of viral content and aligning their messaging with the pulse of Lebanese pop culture, Deek Duke has effectively positioned itself as a brand that understands and engages with its audience in a meaningful way.<\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p><strong>Enjoyed this read? You might also like: <a href=\"https:\/\/l.beirut.com\/761312\" target=\"_blank\" rel=\"noreferrer noopener\">3 New Beirut Spots to Check Out This Weekend<\/a><\/strong><\/p>    <div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>         <div style=\"width: 100%;\" class=\"mobile products-container-two-product swiper\">   <div class=\"swiper-wrapper\">        <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/the-beirut-tee\/\" aria-label=\"The Beirut Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/04\/beirutee-524x600.png\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">The Beirut Tee<\/h2>        <p>Beirut.com printed logo on the left side. Available in Black, White, and Olive Green.<\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>         <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/%d8%ba%d8%b1%d8%b1%d9%88%d9%88%d9%88%d9%88%d9%88%d9%88%d9%81%d9%8a-tee\/\" aria-label=\"\u063a\u0631\u0631\u0648\u0648\u0648\u0648\u0648\u0648\u0641\u064a Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-13-600x400.jpg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">\u063a\u0631\u0631\u0648\u0648\u0648\u0648\u0648\u0648\u0641\u064a Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>       <\/div>   <div class=\"swiper-pagination\"><\/div>   <div class=\"swiper-button-prev\"><\/div>   <div class=\"swiper-button-next\"><\/div>  <\/div>   <div style=\"width: 100%;\" class=\"desktop products-container-two-product\">      <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/the-beirut-tee\/\" aria-label=\"The Beirut Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/04\/beirutee-524x600.png\">      <\/div>      <div class=\"product-content-two-product\">       <h2>The Beirut Tee<\/h2>       <p>Beirut.com printed logo on the left side. Available in Black, White, and Olive Green.<\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/%d8%ba%d8%b1%d8%b1%d9%88%d9%88%d9%88%d9%88%d9%88%d9%88%d9%81%d9%8a-tee\/\" aria-label=\"\u063a\u0631\u0631\u0648\u0648\u0648\u0648\u0648\u0648\u0641\u064a Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-13-600x400.jpg\">      <\/div>      <div class=\"product-content-two-product\">       <h2>\u063a\u0631\u0631\u0648\u0648\u0648\u0648\u0648\u0648\u0641\u064a Tee<\/h2>       <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>25<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <\/div>   ","protected":false},"excerpt":{"rendered":"<p>Summer in Lebanon was full of bold ideas, colorful visuals, and ads that were either a hit or miss. Here\u2019s a look back at all the campaigns that defined the summer season in Lebanon. 1. WE DESERVE SUMMER with Roadster The campaign that confused so many people when it shouldn&#8217;t have, &#8220;WE DESERVE SUMMER&#8221; was [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":761423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_preview_accessed":0,"footnotes":""},"tags":[137,2072,2261,1338],"media-embed-type":[],"class_list":["post-761170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-foodies","tag-opinion","tag-summer-2025","tag-viral"],"authorship":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Recap on Summer Campaigns: All the Lebanese Ads You Might&#039;ve Loved (or Didn\u2019t) This Summer &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"Summer was full of Lebanese ads that were either a hit or miss, so here\u2019s a look back at the campaigns that defined the summer season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/761170\/a-recap-on-summer-campaigns-all-the-lebanese-ads-you-mightve-loved-or-didnt-this-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Recap on Summer Campaigns: All the Lebanese Ads You Might&#039;ve Loved (or Didn\u2019t) This Summer\" \/>\n<meta property=\"og:description\" content=\"Summer was full of Lebanese ads that were either a hit or miss, so here\u2019s a look back at the campaigns that defined the summer season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/761170\/a-recap-on-summer-campaigns-all-the-lebanese-ads-you-mightve-loved-or-didnt-this-summer\/\" 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