{"id":780998,"date":"2026-08-19T08:09:47","date_gmt":"2026-08-19T08:09:47","guid":{"rendered":"https:\/\/www.beirut.com\/?p=780998"},"modified":"2026-08-19T08:24:22","modified_gmt":"2026-08-19T08:24:22","slug":"lebanon-is-working-on-a-new-law-for-influencers-and-content-creators","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/780998\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\/","title":{"rendered":"Lebanon Is Working on a New Law for Influencers and Content Creators"},"content":{"rendered":"    <button class=\"sideconvo-button button-compact\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"I&#039;m looking for stunning getaways\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Discover stunning getaways!\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\">             Discover stunning getaways!        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">From where we shop and where we go, to what we try, watch, and talk about, influencers and content creators have become a major part of our everyday lives.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Advertising is no longer limited to TV commercials and billboards. These days, a huge portion of it lives on our feeds, with influencers playing an increasingly important role in shaping what people buy, where they go, and which brands they trust.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">So, could it be time for Lebanon to introduce a legal framework for the industry? It looks like the conversation <a href=\"https:\/\/www.mtv.com.lb\/news\/1727957\" target=\"_blank\" rel=\"noreferrer noopener\">has officially begun<\/a>.<\/p>    <div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-a-law-specifically-for-influencers\" class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-6038da0f9b83217fe1211986682f6047\"><strong>A Law Specifically for Influencers?<\/strong><\/h3>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Minister of Information Paul Morcos has announced that work is underway on a draft law specifically targeting influencers, content creators, and bloggers, alongside the country&#8217;s proposed new media law.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1960\" height=\"1103\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai.webp\" alt=\"\" class=\"wp-image-780972\" srcset=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai.webp 1960w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai-600x338.webp 600w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai-1024x576.webp 1024w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai-250x141.webp 250w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai-768x432.webp 768w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/influencer-license-dubai-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1960px) 100vw, 1960px\" \/><\/figure>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The project is still in its early stages, but the proposed legislation would reportedly define what constitutes an influencer, content creator, or blogger, while outlining their responsibilities when it comes to the content they publish. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">This could include issues such as misinformation, hate speech, defamation, privacy, <strong>and the protection of minors<\/strong>.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Once an initial draft is prepared, it is expected to be discussed with industry professionals and relevant experts before moving forward through the official legislative process.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-what-could-the-law-include\" class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-bc83804adc5be83b1492a71bbcdff833\"><strong>What Could the Law Include?<\/strong><\/h3>    <p class=\"wp-block-paragraph\"><\/p>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_krhotokrhotokrho-1-1024x559.jpeg\" alt=\"\" class=\"wp-image-780931\" srcset=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_krhotokrhotokrho-1-1024x559.jpeg 1024w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_krhotokrhotokrho-1-600x327.jpeg 600w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_krhotokrhotokrho-1-250x136.jpeg 250w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_krhotokrhotokrho-1-768x419.jpeg 768w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_krhotokrhotokrho-1.jpeg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">While the details are still being developed, the law could focus on several key areas. One of the main goals would likely be ensuring that audiences can clearly tell the difference between paid advertising and genuine personal experiences.  <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The legislation could also address misleading advertising, define the relationship between influencers and brands, and establish clearer rules around privacy, defamation, and the protection of minors.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"486\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Influencer-marketing-for-restaurants.-How-to-see-success-with-your-campaigns-.webp\" alt=\"\" class=\"wp-image-780960\" srcset=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Influencer-marketing-for-restaurants.-How-to-see-success-with-your-campaigns-.webp 741w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Influencer-marketing-for-restaurants.-How-to-see-success-with-your-campaigns--600x394.webp 600w, https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/Influencer-marketing-for-restaurants.-How-to-see-success-with-your-campaigns--250x164.webp 250w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure>    <div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-other-countries-have-already-taken-steps\" class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-6f202a1f0df69607d7cb10677889bf49\"><strong>Other Countries Have Already Taken Steps<\/strong><\/h3>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Lebanon wouldn&#8217;t be the first country to regulate the rapidly growing influencer industry. France has introduced legislation specifically targeting influencer advertising, while the UAE operates a licensing and permit system. In the US and UK, influencers are required to clearly disclose sponsored and promotional content.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">China has also introduced restrictions in certain sensitive or specialized fields, requiring creators to provide proof of relevant qualifications or recognized academic credentials before offering professional advice in those areas.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">As influencers continue to play a bigger role in advertising, media, and everyday consumer decisions, it seems Lebanon may soon be looking to bring some rules to an industry that has, for the most part, been operating without a specific legal framework.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">What do you think of this potential law?<\/p>    <div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-thisis-thisis-more-like-this-block\">             <a href=\"https:\/\/www.beirut.com\/en\/780797\/lebanons-sephora-sbrands-is-opening-soon-in-beirut\/\" class=\"thisis-more-like-this-block__link\" target=\"_blank\" aria-label=\"Lebanon\u2019s Sephora Dupe, SBRANDS, Is Opening Soon in Beirut\">                 <div class=\"thisis-more-like-this-block\">             <div class=\"thisis-more-like-this-block__header\"                 style=\"background-color: #36C6F4;\">                 <h3>                     SEE ALSO                <\/h3>             <\/div>             <div class=\"thisis-more-like-this-block__content\"                 style=\"background-color: #36C6F41a;\">                                     <div class=\"thisis-more-like-this-block__image\">                         <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/SaveClip.me_769441744_18096356405642499_8600981153345097197_n-250x178.webp\" alt=\"Lebanon\u2019s Sephora Dupe, SBRANDS, Is Opening Soon in Beirut\" \/>                     <\/div>                                                     <div class=\"thisis-more-like-this-block__text\">                                                     <h2>Lebanon\u2019s Sephora Dupe, SBRANDS, Is Opening Soon in Beirut<\/h2>                                                                             <p>Great news for make-up lovers! <\/p>                                             <\/div>                             <\/div>         <\/div>                 <\/a>     <\/div>   <div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> ","protected":false},"excerpt":{"rendered":"<p>From where we shop and where we go, to what we try, watch, and talk about, influencers and content creators have become a major part of our everyday lives. Advertising is no longer limited to TV commercials and billboards. These days, a huge portion of it lives on our feeds, with influencers playing an increasingly [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":780982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[1093,1338],"media-embed-type":[],"class_list":["post-780998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-news","tag-viral"],"authorship":[121],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lebanon Is Working on a New Law for Influencers and Content Creators &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"could it be time for Lebanon to introduce a legal framework for the industry?It looks like the conversation has officially begun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/780998\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lebanon Is Working on a New Law for Influencers and Content Creators\" \/>\n<meta property=\"og:description\" content=\"could it be time for Lebanon to introduce a legal framework for the industry?It looks like the conversation has officially begun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/780998\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T08:09:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T08:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/08\/MixCollage-19-Aug-2026-10-56-AM-8870.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lama Hajj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lama Hajj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/780998\\\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/780998\\\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\\\/\"},\"author\":{\"name\":\"Lama Hajj\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/97c22b1acf96bb062cb725fb93718ec7\"},\"headline\":\"Lebanon Is Working on a New Law for Influencers and Content Creators\",\"datePublished\":\"2026-08-19T08:09:47+00:00\",\"dateModified\":\"2026-08-19T08:24:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/780998\\\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\\\/\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/780998\\\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/MixCollage-19-Aug-2026-10-56-AM-8870.jpg\",\"keywords\":[\"News\",\"Viral\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/780998\\\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\\\/\",\"url\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/780998\\\/lebanon-is-working-on-a-new-law-for-influencers-and-content-creators\\\/\",\"name\":\"Lebanon Is Working on a New Law for Influencers and Content Creators &#187; 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