{"id":781728,"date":"2026-09-05T06:00:00","date_gmt":"2026-09-05T06:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/?p=781728"},"modified":"2026-09-04T09:35:13","modified_gmt":"2026-09-04T09:35:13","slug":"why-is-elie-saab-collaborating-with-hm","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/781728\/why-is-elie-saab-collaborating-with-hm\/","title":{"rendered":"Why Is Elie Saab Collaborating with H&amp;M?"},"content":{"rendered":"    <button class=\"sideconvo-button button-compact\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"Tell me about the most iconic Lebanese designers\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Discover Lebanese designers\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\">             Discover Lebanese designers        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\">We all saw the announcement that luxury haute couture fashion house Elie Saab is collaborating with fast fashion clothing company H&amp;M. The collaboration consists of a wearable and accessible line that takes you from &#8220;red carpet darling&#8221; to an &#8220;everyday icon&#8221;.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And while I tend to applaud Lebanese designers for making it big(ger), I did not expect a fashion house like Elie Saab, a household name among celebrities and a must-see on red carpets, to opt for a collaboration with a fast fashion brand like H&amp;M. One that shut down in Lebanon, mind you. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">So, what exactly is the purpose behind this collaboration?<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/Dc1EyJuDiTI\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-the-issue-with-h-amp-m\" class=\"wp-block-heading\">The issue with H&amp;M<\/h3>    <p class=\"wp-block-paragraph\">H&amp;M stands among the <a href=\"https:\/\/qianshiwear.com\/top-10-fast-fashion-companies-in-the-world-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">biggest fast fashion empires<\/a> today, alongside Shein, Zara, Uniqlo, and many more.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">It has one of the shortest lead times and a highly compressed supply chain model, making it easier to produce and circulate new styles at an incredibly fast pace, contributing to the constant cycle of trends and consumption that defines fast fashion.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/Dc255aYqxcC\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-what-s-the-point\" class=\"wp-block-heading\">What&#8217;s the point?<\/h3>    <p class=\"wp-block-paragraph\">So, this isn&#8217;t exactly a collaboration that feels beneficial to the environment. And it&#8217;s not one that&#8217;s directly accessible to Lebanese shoppers either. Not that Elie Saab is obliged to involve Lebanese people in every collaboration he takes on, but we\u2019re struggling to see what this particular partnership adds.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">There&#8217;s something especially odd about seeing a Lebanese designer lend his name to a fast-fashion giant like H&amp;M, especially when the collaboration is being presented as a meeting of luxury and accessibility. Elie Saab&#8217;s name carries a very different meaning in Lebanon, where his work has long been associated with craftsmanship, couture, and exclusivity.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/Dc1Ovh_oE3a\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And besides, none of the advertised pieces are giving &#8220;everyday icon&#8221;.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">They&#8217;re not signature Elie Saab, and I could probably find similar, if not identical, items at other fast fashion brands, even though the collaboration hasn&#8217;t been officially released yet. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-final-words\" class=\"wp-block-heading\">Final words<\/h3>    <p class=\"wp-block-paragraph\">Yes, I know that not every collaboration has to have a point. Yes, I know that it&#8217;s his fashion house and he decides what collaborations he&#8217;s taking on. And yes, there&#8217;s nothing inherently wrong with wanting to make his work more accessible to a wider audience.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">However, given that we&#8217;re in the era of fast fashion and you could find nearly the exact same thing only a few shops down, why are we not presenting something more distinctive and of value? And why do we need to collaborate with fast fashion empires to make it happen?<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Anyway&#8230;<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/8c\/05\/aa\/8c05aaf0dedfaf660a99da258bc3e077.gif\" alt=\"\" style=\"aspect-ratio:1.791347099311701;width:369px;height:auto\"\/><\/figure>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Do we have bigger things to worry about in Lebanon? Definitely. 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Available in Black, White, and Olive Green.<\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>15<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <\/div>   ","protected":false},"excerpt":{"rendered":"<p>We all saw the announcement that luxury haute couture fashion house Elie Saab is collaborating with fast fashion clothing company H&amp;M. The collaboration consists of a wearable and accessible line that takes you from &#8220;red carpet darling&#8221; to an &#8220;everyday icon&#8221;. And while I tend to applaud Lebanese designers for making it big(ger), I did [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":781729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[2248,1214,1093,2072],"media-embed-type":[],"class_list":["post-781728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-awareness","tag-lebanese-designers","tag-news","tag-opinion"],"authorship":[113],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Is Elie Saab Collaborating with H&amp;M? &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"We all saw the announcement that luxury haute couture fashion house Elie Saab is collaborating with fast fashion clothing company H&amp;M.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/781728\/why-is-elie-saab-collaborating-with-hm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is Elie Saab Collaborating with H&amp;M?\" \/>\n<meta property=\"og:description\" content=\"We all saw the announcement that luxury haute couture fashion house Elie Saab is collaborating with fast fashion clothing company H&amp;M.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/781728\/why-is-elie-saab-collaborating-with-hm\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-05T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/Beirut.com-Website-Main-2026-09-04T123340.784.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taleen El Gharib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taleen El Gharib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781728\\\/why-is-elie-saab-collaborating-with-hm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781728\\\/why-is-elie-saab-collaborating-with-hm\\\/\"},\"author\":{\"name\":\"Taleen El Gharib\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/998828f4428be1a686c6c9e94be1708e\"},\"headline\":\"Why Is Elie Saab Collaborating with H&amp;M?\",\"datePublished\":\"2026-09-05T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781728\\\/why-is-elie-saab-collaborating-with-hm\\\/\"},\"wordCount\":486,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781728\\\/why-is-elie-saab-collaborating-with-hm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Beirut.com-Website-Main-2026-09-04T123340.784.jpg\",\"keywords\":[\"Awareness\",\"Lebanese Designers\",\"News\",\"Opinion\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781728\\\/why-is-elie-saab-collaborating-with-hm\\\/\",\"url\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781728\\\/why-is-elie-saab-collaborating-with-hm\\\/\",\"name\":\"Why Is Elie Saab Collaborating with H&amp;M? 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