{"id":781756,"date":"2026-10-01T11:15:23","date_gmt":"2026-10-01T11:15:23","guid":{"rendered":"https:\/\/www.beirut.com\/?p=781756"},"modified":"2026-10-01T11:15:25","modified_gmt":"2026-10-01T11:15:25","slug":"the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/781756\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\/","title":{"rendered":"The Story Behind WinnerForce, One of Lebanon\u2019s Beloved Sportswear Brands"},"content":{"rendered":" <p class=\"wp-block-paragraph\">Our favorite thing to do (apart from discovering new spots in the city) is supporting local brands, learning about their stories, and seeing how they\u2019ve grown over the years.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Did you know this Lebanese sportswear brand has been around since 2018?<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DKewnsJIv1A\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><strong>WinnerForce<\/strong> has become a familiar name in Lebanon\u2019s fitness scene, and it&#8217;s arguably one of the most steadily growing local brands. Those who have been there since day one have seen how much the brand has expanded. Its range now includes everything from gym essentials and accessories to modest activewear, which is still relatively uncommon in Lebanon.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And their catalog goes well beyond basic gymwear. The current online store has hundreds of products, covering everything from activewear to sports gear.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DMiPaPjo8TU\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-the-story-behind-the-brand\" class=\"wp-block-heading\">The story behind the brand<\/h3>    <p class=\"wp-block-paragraph\">It\u2019s honestly quite impressive how WinnerForce has managed to grow its collections and presence while building on a strong manufacturing background.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">WinnerForce is a business that grew out of more than two decades of experience in local manufacturing. Before the brand entered the sportswear scene, Harfouch Trading and Manufacturing had been producing everything from uniforms to specialized clothing.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/Db3NJC1IVps\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">That experience eventually led Harfouch Trading and Manufacturing into sportswear, with WinnerForce launching in 2018.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Since launching, WinnerForce has continued to expand its presence across Lebanon. What started as a sportswear brand has grown into a wider retail business with multiple branches, alongside an online store that makes its collections accessible from anywhere in the country.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DdB3AEliBOE\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">That growth is also reflected in the range itself. Today, WinnerForce carries more than 500 products across women\u2019s, men\u2019s, and kids\u2019 collections, with everything from activewear and gym essentials to sports gear, accessories, and modest sportswear.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The idea seems pretty straightforward: make it easier for people to find the sportswear they need, at different price points and for different ways of working out, without having to look too far.<\/p>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-a-brand-dedicated-to-being-inclusive-and-accessible\" class=\"wp-block-heading\"><strong>A brand dedicated to <\/strong>being inclusive and accessible<\/h3>    <p class=\"wp-block-paragraph\">Another thing that stands out about WinnerForce is how accessible its sportswear is. The brand keeps its prices relatively affordable, making activewear easier to shop without a huge investment.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">There\u2019s also an online outlet where you can find selected pieces at discounted prices, which is always a plus if you\u2019re looking to refresh your workout wardrobe without spending too much.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DcsrCzAo4_g\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Inclusivity is another part of the brand\u2019s offering, with some items that go up to 3XL.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">For hijabis, WinnerForce also offers training hijabs and modest sportswear designed specifically for working out. It\u2019s a small but important addition to a category that still doesn\u2019t have enough options locally.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DbLPUeHIwo9\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">What makes WinnerForce stand out isn\u2019t just the extent of the brand\u2019s growth, but how it continues to make sportswear accessible to different people. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">So, if you\u2019ve been meaning to refresh your workout wardrobe, this might be your sign. Browse the women\u2019s, men\u2019s, and kids\u2019 sections and see what catches your eye on their <a href=\"https:\/\/winnerforce-lb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DYhbY_WoQQz\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Since launching, WinnerForce has continued to expand its presence across Lebanon. Its branch history shows just how quickly that growth has happened: City Centre Beirut opened in October 2021, followed by City Mall in August 2023, Kousba in April 2025, and its latest location in Al Mina, Tripoli, in June 2026.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The brand has been focused on maintaining consistent growth and plan to open more branches across Lebanon, so keep an eye out. The next one might open near you.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><em>You can also check out their collection in person. Find the branch closest to you by clicking <a href=\"https:\/\/winnerforce-lb.com\/pages\/locations\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. They also ship worldwide!<\/em><\/p>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-thisis-thisis-more-like-this-block\">             <a href=\"https:\/\/www.beirut.com\/en\/781564\/this-lebanese-tattoo-artist-is-covering-self-harm-scars-for-free\/\" class=\"thisis-more-like-this-block__link\" target=\"_blank\" aria-label=\"This Lebanese Tattoo Artist Is Covering Self-Harm Scars for Free\">                 <div class=\"thisis-more-like-this-block\">             <div class=\"thisis-more-like-this-block__header\"                 style=\"background-color: #36C6F4;\">                 <h3>                     MORE LIKE THIS                <\/h3>             <\/div>             <div class=\"thisis-more-like-this-block__content\"                 style=\"background-color: #36C6F41a;\">                                     <div class=\"thisis-more-like-this-block__image\">                         <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/Beirut.com-Website-Main-2026-09-02T110356.532-250x188.jpg\" alt=\"This Lebanese Tattoo Artist Is Covering Self-Harm Scars for Free\" \/>                     <\/div>                                                     <div class=\"thisis-more-like-this-block__text\">                                                     <h2>This Lebanese Tattoo Artist Is Covering Self-Harm Scars for Free<\/h2>                                                                             <p>Lebanese tattoo artist Lea Feitrouni is advocating for mental health the best way she knows how: through ink.<\/p>                                             <\/div>                             <\/div>         <\/div>                 <\/a>     <\/div>   <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>         <div style=\"width: 100%;\" class=\"mobile products-container-two-product swiper products-embed-container\">   <div class=\"swiper-wrapper\">        <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/groovy-tee\/\" aria-label=\"Groovy Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-14-600x400.jpg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">Groovy Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>         <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/disco-fever-tee\/\" aria-label=\"Disco Fever Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-13-3-600x400.jpg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">Disco Fever Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>       <\/div>   <div class=\"swiper-pagination\"><\/div>   <div class=\"swiper-button-prev\"><\/div>   <div class=\"swiper-button-next\"><\/div>  <\/div>   <div style=\"width: 100%;\" class=\"desktop products-container-two-product products-embed-container\">      <a style=\"min-width: calc(25% - 1.5rem); 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Did you know this Lebanese sportswear brand has been around since 2018? WinnerForce has become a familiar name in Lebanon\u2019s fitness scene, and it&#8217;s arguably one [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":782841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[2182,1238,1099],"media-embed-type":[],"class_list":["post-781756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-shopping","tag-sports-fun","tag-supportlocal"],"authorship":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Story Behind WinnerForce, One of Lebanon\u2019s Beloved Sportswear Brands &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"WinnerForce has become a familiar name in Lebanon\u2019s fitness scene, and it&#039;s arguably one of the most steadily growing local brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/781756\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Story Behind WinnerForce, One of Lebanon\u2019s Beloved Sportswear Brands\" \/>\n<meta property=\"og:description\" content=\"WinnerForce has become a familiar name in Lebanon\u2019s fitness scene, and it&#039;s arguably one of the most steadily growing local brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/781756\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T11:15:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T11:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/WinnerForce.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taleen El Gharib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taleen El Gharib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781756\\\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781756\\\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\\\/\"},\"author\":{\"name\":\"Taleen El Gharib\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/998828f4428be1a686c6c9e94be1708e\"},\"headline\":\"The Story Behind WinnerForce, One of Lebanon\u2019s Beloved Sportswear Brands\",\"datePublished\":\"2026-10-01T11:15:23+00:00\",\"dateModified\":\"2026-10-01T11:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781756\\\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\\\/\"},\"wordCount\":601,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/781756\\\/the-story-behind-winnerforce-one-of-lebanons-beloved-sportswear-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/WinnerForce.jpeg\",\"keywords\":[\"Shopping\",\"Sports &amp; 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