{"id":782227,"date":"2026-09-14T09:10:58","date_gmt":"2026-09-14T09:10:58","guid":{"rendered":"https:\/\/www.beirut.com\/?p=782227"},"modified":"2026-09-14T09:11:00","modified_gmt":"2026-09-14T09:11:00","slug":"lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/782227\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\/","title":{"rendered":"Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking"},"content":{"rendered":"    <button class=\"sideconvo-button button-compact\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"lebanese designers that wowed\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Lebanese designers on red carpets\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\">             Lebanese designers on red carpets        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\"><strong>Cartier<\/strong> has teamed up with Lebanese designer and visual storyteller <a href=\"https:\/\/salimazzam.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salim Azzam<\/a> on a collection of handcrafted pieces for their Bodrum store that bring the Maison&#8217;s world together with the centuries-old art of hand embroidery.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And yes, Cartier&#8217;s famous panther is involved.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DdLSKGYDIOJ\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">One of the most striking pieces from the collaboration is a hand-embroidered charm created exclusively for Cartier by Azzam and skilled artisans. Through intricate stitching, the famous Cartier panther comes to life like never before.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><\/p>    <h2 id=\"h-a-stitch-of-lebanon\" class=\"wp-block-heading\">A Stitch of Lebanon<\/h2>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">For Salim Azzam, embroidery is much more than decoration. Raised in the Chouf mountains, Azzam grew up surrounded by the women of his village and the traditional embroidery practices passed down through generations. His eponymous label, founded in 2016, was built around preserving these crafts while giving them a contemporary voice. Today, his atelier works with more than 60 local embroiderers and artisans around Lebanon, and he routinely participates in regional fashion and design events.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">So while the setting for this latest project is Bodrum, there&#8217;s a little piece of Lebanon woven into it.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DdHHKl7jMjJ\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <h3 class=\"wp-block-heading\">From Bodrum, With Love<\/h3>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The collaboration also includes an exclusive embroidery kit, designed by Azzam in dialogue with Cartier and created specifically for the brand&#8217;s Bodrum store. The kit gives visitors the chance to experience the slow, meditative art of embroidery themselves, turning a traditional craft into something personal and hands-on.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">It&#8217;s a collaboration that makes sense beyond the obvious luxury factor. Cartier brought the heritage and the name; Azzam and his artisans brought the hands and the patience to turn it into embroidery, one stitch at a time.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><\/p>    <div class=\"wp-block-thisis-thisis-more-like-this-block\">             <a href=\"\" class=\"thisis-more-like-this-block__link\" target=\"_blank\" aria-label=\"The Tale of Donna Maria Sursock Palace in Sawfar\">                 <div class=\"thisis-more-like-this-block\">             <div class=\"thisis-more-like-this-block__header\"                 style=\"background-color: #98CA3C;\">                 <h3>                     MORE LIKE THIS                <\/h3>             <\/div>             <div class=\"thisis-more-like-this-block__content\"                 style=\"background-color: #98CA3C1a;\">                                     <div class=\"thisis-more-like-this-block__image\">                         <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2023\/11\/\u0642\u0635\u0631-\u062f\u0648\u0646\u0627-\u0645\u0627\u0631\u064a\u0627-\u0633\u0631\u0633\u0642-1-250x131.jpg\" alt=\"The Tale of Donna Maria Sursock Palace in Sawfar\" \/>                     <\/div>                                                     <div class=\"thisis-more-like-this-block__text\">                                                     <h2>The Tale of Donna Maria Sursock Palace in Sawfar<\/h2>                                                                             <p>Renowned for its impressive villas and mansions during the 1960s, Sawfar is home to the fascinating\u00a0Donna Maria Sursock Palace.<\/p>                                             <\/div>                             <\/div>         <\/div>                 <\/a>     <\/div>","protected":false},"excerpt":{"rendered":"<p>Cartier has teamed up with Lebanese designer and visual storyteller Salim Azzam on a collection of handcrafted pieces for their Bodrum store that bring the Maison&#8217;s world together with the centuries-old art of hand embroidery. And yes, Cartier&#8217;s famous panther is involved. One of the most striking pieces from the collaboration is a hand-embroidered charm [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":782228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[1161,1214,1177],"media-embed-type":[],"class_list":["post-782227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stuffwelove","tag-arts-culture","tag-lebanese-designers","tag-lebaneseproud"],"authorship":[102],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"Cartier has teamed up with Lebanese designer and visual storyteller Salim Azzam on a collection of handcrafted pieces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/782227\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking\" \/>\n<meta property=\"og:description\" content=\"Cartier has teamed up with Lebanese designer and visual storyteller Salim Azzam on a collection of handcrafted pieces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/en\/782227\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T09:10:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T09:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/cartier-salimazzam-1024x514.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lama Hajj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lama Hajj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/782227\\\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/782227\\\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\\\/\"},\"author\":{\"name\":\"Lama Hajj\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/97c22b1acf96bb062cb725fb93718ec7\"},\"headline\":\"Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking\",\"datePublished\":\"2026-09-14T09:10:58+00:00\",\"dateModified\":\"2026-09-14T09:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/782227\\\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\\\/\"},\"wordCount\":277,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/en\\\/782227\\\/lebanese-designer-salim-azzams-collab-with-cartier-is-breathtaking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/cartier-salimazzam.png\",\"keywords\":[\"Arts &amp; 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